Principal Business Developer Loyalty (all genders)

Sorry, this job was removed at 08:13 a.m. (CST) on Tuesday, Jun 24, 2025
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Berlin, DEU
In-Office
eCommerce • Retail
The Role
THE ROLE & THE TEAM

As a Principal Business Developer Loyalty for Zalando's loyalty program (Plus), you will lead strategic, multi-market initiatives to enhance Zalando's new loyalty program, especially its partnerships. Forge strong relationships with Loyalty Product, Market Development, local Market teams, Propositions, and ZMS, etc. to create sustainable growth strategies. Drive program success by tailoring features and benefits to each local market's dynamics and customer preferences through market analysis and cultural adaptation. Monitor performance, gather feedback, and use data to optimize the loyalty program across all markets, reinforcing Zalando's leadership in customer loyalty.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
  • Cross-Market Opportunity Development: Collaborate extensively across various markets to identify and develop strategic opportunities for enhancing our loyalty program, ensuring exceptional customer experiences globally.

  • Partner Strategy: Establish and nurture strategic partnerships with brand partners and other potential partners, driving mutually beneficial initiatives and collaborations.

  • Commercialization and Operationalization: Lead creation of guiding principles for commercialization and operationalization of loyalty initiatives and capabilities, ensuring seamless integration and measurable impact (together with relevant stakeholders). Examples therefore are leading the giveaway and priority access commercial strategy.

  • Collaborative Engagement: Work closely with the Loyalty Product and Market Development teams, market cluster teams, and central retail teams to ensure alignment, effective communication, and successful execution of loyalty strategies.

  • Stakeholder Management: Regularly engage with senior leadership and cross-functional stakeholders to communicate strategic plans, present results, and secure buy-in for key initiatives, demonstrating leadership and influence throughout.

  • Foster an Inclusive Culture: Promote an inclusive and diverse team environment, ensuring that all voices are heard and valued.

WE'D LOVE TO MEET YOU IF
  • Extensive Experience: You have 6+ years of experience in Consulting, E-commerce, FMCG, or a similar field, with a strong focus on Strategy or Business Development and you are familiar working with product teams. 

  • Passion for Loyalty Programs: You have a deep passion for ecommerce, fashion, and loyalty programs, with an understanding of how to drive customer engagement and retention through loyalty initiatives.

  • Strategic & Analytical Skills: You have a proven ability to develop strategic initiatives and present them to senior management. Your analytical skills allow you to solve complex problems with innovative and high-quality solutions. You are able to analyse data sets and reports yourself and can build strategic recommendations based on your findings.

  • Execution Excellence: You can take initiative, manage deadlines, and carry multiple projects to completion, ensuring that loyalty strategies are effectively implemented and continuously improved.

  • Cultural Fit: You are an authentic, mission-driven individual who excels in managing senior stakeholders and navigating complex environments.

  • Language Skills: You have excellent English language skills, both written and spoken. 

 

If you are passionate about driving customer loyalty and think you have what it takes to succeed in this role, we encourage you to apply—even if you don't meet every single requirement. You may just be the right candidate for this or other roles at Zalando!

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • Employee shares program

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

  • 2 paid volunteering days a year

  • Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

  • Work from abroad for up to 30 working days a year

  • 27 days of vacation a year to start for full-time employees

  • Relocation assistance available (subject to prior agreement)

  • Family services, including counseling and support

  • Health and wellbeing options (including Wellhub)

  • Mental health support and coaching available

  • Drive your development through our training platform and biannual peer-to-peer review

 

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

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The Company
HQ: Berlin
10,000 Employees
Year Founded: 2008

What We Do

Welcome to Zalando. Here’s some key info about us: Our position and vision: - We’re Europe’s leading online platform for fashion and lifestyle - Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty - Our vision is to become The Starting Point For Fashion. Our offering: - Our assortment of international brands ranges from world-famous names to local labels - Our platform is a one-stop fashion destination for inspiration, innovation, and interaction - As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand. - Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs. Our beliefs: - Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I - We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

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