Principal Brand Manager (Amazon Marketplace)

Posted 3 Days Ago
Be an Early Applicant
San Diego, CA
In-Office
150K-200K Annually
Senior level
Agency • eCommerce • Marketing Tech • Software
The Role
Own the full brand lifecycle for multiple Amazon clients, develop strategies, manage cross-functional teams, and optimize brand performance through data-driven insights.
Summary Generated by Built In
🚀 Help Brands Win on Amazon - and Love Where You Work
📍 Role: Principal eCommerce Brand Manager
📍 Location: San Diego, CA 92101 (Onsite at Symphony Towers)
💰 Compensation Range: $150,000-$200,000 DOE
At Luminize, we help brands win, and as one of the top 5 Amazon sellers in the US, we’re looking for top performers to grow with us.
Do you have a deep understanding of how to turn data into meaningful marketing and sales strategies? Are you passionate about client success and thrive in a fast-paced, data-driven environment? Then read on.
We’re shaping brand stories, driving scalable growth, and setting new standards for what performance looks like on the world’s biggest retail platform. We’re looking for a Principal eCommerce Brand Manager who’s equal parts strategist, leader, and Amazon expert.
If you want your next move to mean more - more ownership, more growth, and more impact - we’d love to meet you!
🎯 What You’ll Be Doing
  • Own the full brand lifecycle for multiple Amazon clients, from strategy to execution
  • Lead client-facing meetings and presentations that drive business results
  • Guide and mentor Brand Managers to elevate team performance and outcomes as well as manage cross-functional teams to execute brand and advertising initiatives
  • Develop sales forecasts and Amazon PPC strategies tailored to each client
  • Build lasting client relationships, respond to needs quickly, and deliver solutions
  • Report on KPIs, create actionable insights, and continuously optimize brand performance
  • Act as a subject matter expert for up to three department specialties
What You Bring
  • 8+ years of brand management experience, including 4+ years in Amazon eCommerce (agency experience a plus)
  • Strong, hands-on knowledge of both Amazon Seller Central and Amazon Vendor Central
  • Exceptional communication, client management, and data storytelling skills
  • Proficiency in Amazon tools (e.g., Helium 10), Excel/Google Sheets, Asana, PowerPoint/Slides
  • Strategic thinker with a hands-on mindset and ability to manage multiple high-stakes initiatives

🏙 You’ll be based in Symphony Towers, one of San Diego’s premier office spaces that offers:
  • Stunning views of the city and coastline
  • Free access to the building gym
  • Discounts at restaurants and cafes in the tower
  • Secure bike racks in the building and 24/7 paid parking in a nearby downtown structure
  • Close walking distance to 100+ of the top bars, restaurants, and coffee shops

Our office is designed for comfort, productivity, and collaboration, featuring:
  • Ergonomic standing desks and high-quality workstations
  • A fully stocked snack bar, espresso machine, and cold drinks
  • A welcoming team lounge area and sunny workspaces
  • A clean, modern space where we can do our best work together

🎁 Benefits & Perks
Our people are our #1 priority. Our benefits include:
  • Multiple medical plan options through Anthem Blue Cross
  • Dental & vision insurance (including orthodontia and annual exams)
  • Pet benefit program with savings on vet care, products, and services
  • Paid vacation (accruing up to 120+ hours/year with rollover and cap)
  • Paid holidays annually
  • Coverage for spouses/domestic partners and dependents under 26
  • Benefits begin on the first of the month after your hire date

💵 Compensation Transparency
We’ve listed a broad salary range of $150,000-$200,000/year to account for varying levels of experience, skill sets, and leadership depth. Where you land in the range will depend on how your background aligns with this role.
We’re committed to compensating based on value and impact, not just years on paper, and we’re happy to have open conversations throughout the process.
📈 Growth & Career Opportunities at Luminize
At Luminize, growth isn’t just something we drive for our clients; it’s our mindset and a big priority for our people.
We offer clear career paths and leveling guidelines so you always know where you stand, what’s next, and what skills and experience you need to get there. From day one, you’ll have visibility into advancement opportunities and what it takes to grow into leadership, specialization, or other cross-functional roles.
We’re proud of our strong track record of promoting from within. Many of our team leads and 
managers started in independent contributor roles and grew by consistently showing initiative,
curiosity, and impact. We only hire externally when needed, because we believe the best future
leaders are often already here.
You’ll also benefit from:
  • Mentorship from experienced managers during 1:1s and annual performance reviews
  • Cross-functional exposure to departments including content, brand management, software, supply chain, operations, and catalog
  • Learning resources, including Udemy course access, and additional training programs and courses
  • A culture that encourages asking questions, trying new things, and leveling up together

If you’re excited to take ownership and grow, both in your craft and your career, you’ll be in good company here.
  About Luminize
Luminize is a full-service Amazon growth partner helping brands achieve next-level success in
a competitive digital marketplace. From creative strategy to advertising and analytics, we combine expertise and hustle to fuel results for brands in CPG, health, wellness, beauty, and Beyond.
We’re not your typical agency, and we like it that way. We operate with transparency, celebrate wins often, and treat every brand like it’s our own.
If you’re ready to work with great people, do work that matters, and keep growing, we’d love to meet you!
👉 Apply now and let’s grow together!

Top Skills

Amazon Seller Central
Amazon Vendor Central
Asana
Excel
Google Sheets
Helium 10
PowerPoint
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The Company
HQ: San Diego, CA
82 Employees

What We Do

Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge.

Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts.

We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue.

We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.

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