Principal Brand Designer

Posted 3 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
200K-275K Annually
Entry level
Fintech • Financial Services
Ramp helps thousands of businesses control spend, save time, automate busywork—and save an average of 3.5%.
The Role
Lead Ramp’s brand design direction, including visual identity, campaigns, launches, and digital brand experiences. Build and evolve the brand system, connect brand and product across teams, and guide projects from concept through execution. Set high standards for typography, imagery, layout, and overall design quality. Mentor designers, collaborate with product, marketing, engineering, and executives, and communicate creative rationale to align stakeholders and make practical decisions.
Summary Generated by Built In
About Ramp

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.

The problems are high-stakes, data-dense, and unforgiving.

We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.

The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.

If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.

About the Role

We’re looking for a Principal Brand Designer to define the brand design system that takes Ramp into new futures. You’ll turn our strategy into design, lead our most important brand projects, and help the team do its best work.

This is a leadership individual contributor role. You can take any idea from zero to one. You understand the business fundamentals, the product value, the channels that perform best, and you know where brand design amplifies and improves the work. You understand each XFN’s accountability and outcomes, from product, marketing, GTM, growth and beyond. You can speak their language.

What You'll Do
  • Set creative direction. Turn business goals and audience insights into clear ideas for the brand.

  • Lead company-defining projects. Take campaigns, launches, and other brand experiences from an open question to finished work.

  • Set the bar for quality and taste. You are the go-to expert for typography, imagery, layout, and brand design. You are the champion for this standard.

  • Build the brand system. Evolve our visual identity over time. We believe in coherency over consistency. We built our brand system to behave like jazz.

  • Connect brand and product. Work with product, marketing, and engineering so the company feels coherent wherever people experience it.

  • Raise the quality of the team’s work. You are a player-coach that can mentor others and develop a culture of collaboration, creativity, and trust.

  • Tell stories to drive alignment. Help partners understand the thinking, agree on a direction, and make practical choices about scope and timing.

What makes you stand out
  • You’re already using AI tooling and agents to explore faster, iterate sooner, and develop ideas that you couldn’t before.

  • You have both agency and in-house experience.

  • You have side hobbies exploring design and creativity. We want to see side projects that show a desire for learning, a student-like mindset, and above all, enthusiasm for where the future is headed.

  • You’re humble, thoughtful, and self-aware.

  • Your portfolio reveals a story about how you’ve grown as a person, your interests, and curiosities.

  • You understand that execution is how good ideas win.

What you’ll bring
  • A deep portfolio of brand identities, marketing campaigns, bringing brand into product experiences, and digital applications, with a clear explanation of your contribution.

  • Excellent design fundamentals and the ability to carry an idea through to finished work.

  • Experience leading complex projects independently and making good decisions when the brief is still taking shape.

  • The ability to negotiate, compromise, or understand trade-offs with executives and XFN partners.

  • The ability to connect creative choices to the audience, the product, and the business.

  • A record of helping other designers improve and working well with people across disciplines.

Benefits available to all full-time Ramp employees (Global)
  • Flexible PTO

  • Centralized home-office equipment ordering

  • Health and wellness stipend

  • Budget for intra-office travel

  • Weekly coffee stipend

United States
  • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents

  • One Medical annual membership

  • 401(k), including employer match on contributions made while employed by Ramp

  • Fertility HRA (up to $10,000 per year)

  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay

  • Pet insurance

  • In-office perks: lunch, snacks, drinks, and more

  • Relocation expense coverage to NYC or SF (if needed)

Canada
  • Group medical, dental, and vision coverage through Sun Life

  • Life, AD&D, and disability coverage

  • Fertility drug coverage (up to $4,000 lifetime)

  • Group Retirement Plan with employer match (RRSP + DPSP)

  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay

  • Employee Assistance Program and virtual care through Lumino Health

United Kingdom
  • Private medical insurance through Freedom Elite

  • Virtual GP and at-home care via eMed x Livi

  • Workplace pension through Penfold, with salary sacrifice option

  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.

 
Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

 

Beware of recruiting scams: Ramp will only contact you through official @Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.

 

Ramp Applicant Privacy Notice

Skills Required

  • Deep portfolio of brand identities, marketing campaigns, brand-in-product experiences, and digital applications
  • Excellent design fundamentals and ability to carry ideas through to finished work
  • Experience independently leading complex projects with evolving briefs
  • Ability to negotiate, compromise, and understand trade-offs with executives and cross-functional partners
  • Ability to connect creative choices to the audience, product, and business
  • Record of helping other designers improve and collaborating effectively across disciplines
  • Experience with AI tooling and agents for design exploration and iteration
  • Both agency and in-house experience
  • Portfolio or side projects demonstrating design curiosity, learning, and creativity

Ramp Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ramp and has not been reviewed or approved by Ramp.

  • Fair & Transparent Compensation — Fair & Transparent Compensation: Pay is positioned as competitive or top-of-market in core technical roles, with strong base pay and total compensation ranges cited for engineers and product roles. Compensation is also framed as including meaningful equity alongside salary, making offers feel compelling versus many startup benchmarks.
  • Healthcare Strength — Healthcare Strength: Healthcare coverage is described as comprehensive, often including medical, dental, and vision, with additional primary-care access via a One Medical membership. The package is portrayed as above-average on employer coverage for employees, increasing perceived value of the benefits bundle.
  • Retirement Support — Retirement Support: A 401(k) with an employer match is consistently included as a core benefit. Immediate or meaningful matching is presented as a concrete financial benefit that goes beyond a basic plan offering.

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The Company
HQ: New York, NY
450 Employees
Year Founded: 2019

What We Do

Ramp is building the next generation of finance tools—from corporate cards and expense management, to bill payments and accounting integrations—designed to save businesses time and money with every click. More than 10,000 customers cut their expenses by 3.5% per year and closing their books 8x faster by switching to the Ramp platform. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment software in America and enables billions of dollars of purchases each year. Ramp continues to grow at an increasingly large scale, more than doubling its revenue run rate in the first half of 2022. Valued at $8.1 billion, Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. Ramp was named Fast Company’s most innovative finance company in 2022.

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