Principal Associate - Market Research & Intelligence

Center 1 (19052), United States of America, McLean, Virginia
Principal Associate - Market Research & Intelligence
Capital One, a Fortune 500 company and one of the nation's top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Our goal is to create one of the nation's great banks, and we have the necessary ingredients: a strong balance sheet, resilient businesses, a massive customer franchise, strong analytical capabilities, and great people. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared values, come together to make Capital One a great company - and a great place to work.
External Affairs (EA) works with many external and internal stakeholders to envision and create a world of greater socioeconomic opportunity through advocating for an inclusive society, building thriving communities, and creating financial tools that enrich lives. Our teams include Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, the Government and Political Affairs Group, Regulatory Relations, and Strategy and Engagement. Through our teams, we have access to a diverse group of motivated changemakers similarly focused on the ingredients for a better future.
Position Summary:
The Strategy and Engagement team is looking for a Principal Associate, Market Research & Intelligence, who will apply primary and secondary research to solve challenging problems and contextualize a variety of critical business issues. The analyst in this role will develop and present research, reputation tracking and issues reports leveraging a mix of analytics tools and research methodologies. A key to success will be communicating and presenting data-backed insights in a compelling manner to influence senior leaders and inform strategic initiatives, communications strategies, and business priorities.
Responsibilities

• Support monitoring and reporting around key topics and event-based moments through social listening, media, and stakeholder analysis methodologies
• Develop research agendas and measurement approaches in partnership with EA teams to inform business action
• Leverage and integrate primary research and media monitoring to produce ad hoc and recurring reports for leadership
• Distill complex data into simple KPIs, data visualizations, dashboards, or scorecards
• Spot and propose opportunities to bring deeper intelligence to the team around key audiences, issues, or the competitive landscape
• Maintain knowledge of industry trends related to market and media research methodologies
• Leverage tools such as Brandwatch, Tableau, MRI, and Mintel

Basic Qualifications

• At least 3 years of experience in an insights and analytics function, market research, or management consulting environment or any combination of the three
• At least 2 years using media monitoring and social listening tools

Preferred Qualifications

• At least 2 years of experience using boolean search and query building
• At least 2 years of guiding others through quantitative and qualitative research methodologies
• At least 1 year of experience executing strategic research and/or measurement initiatives

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).