Principal Advertising Strategist (Amazon Marketplace)

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San Diego, CA, USA
In-Office
125K-175K Annually
Senior level
Agency • eCommerce • Marketing Tech • Software
The Role
Lead Amazon PPC strategy and manage complex ad campaigns for enterprise clients. Analyze campaign data to produce actionable insights, mentor junior strategists, design efficiency tools and templates, and leverage AI and retail media platforms to drive measurable growth across Amazon and other retail channels.
Summary Generated by Built In

🚀 Help Brands Win on Amazon - Love Where You Work
📍 Role: Principal Advertising Strategist (Amazon Marketplace)
📍 Location: San Diego, CA 92101 (Onsite at Symphony Towers)
💰 Compensation Range: $125,000-$175,000  DOE
At Luminize, we help brands win, and as one of the top 5 Amazon sellers in the US, we’re
looking for top performers to grow with us.
Are you a data-driven digital marketing pro with a passion for performance and leadership?
We’re shaping brand stories, driving scalable growth, and setting new standards for what performance looks like on the world’s biggest retail platform. We’re looking for a Principal Advertising Strategist to join our powerhouse team and lead strategy for enterprise clients across Amazon and other retail media platforms.
If you want your next move to mean more - more ownership, more growth, and more impact - we would love to meet you!
🎯 What You’ll Be Doing

  • Lead Amazon PPC strategy and manage complex advertising campaigns
  • Partner with enterprise clients, solving high-impact challenges and delivering measurable results
  • Analyze campaign data to craft insights and action plans that drive growth
  • Mentor junior strategists and shape internal best practices
  • Stay ahead of industry trends and leverage AI to optimize performance
  • Design tools and templates that improve efficiency across the organization
 

What You Bring

  • 8+ years experience in advertising strategy, including
  • 4+ years Amazon PPC (agency experience preferred)
  • Hands-on experience with Amazon Seller Central, Amazon Vendor Central
  • Advanced reporting tools (Excel, Sheets, etc.)
  • Success in Amazon Ad Console, 3rd party platforms, and retail media networks 
  • A passion for mentoring and continuous improvement

 
🏙 Work From Symphony Towers

Your office comes with a view, literally.

  • Panoramic city and coastline views from your workspace
  • Free building gym access, no separate membership needed
  • Exclusive discounts at tower restaurants and cafes
  • Secure bike storage
  • 24/7 paid parking down town, blocks from the office
  • Steps from 100+ top-rated bars, restaurants, coffee shops, and Petco Park
 

🛋️ An Office You'll Actually Want to Be In

Built for how great teams actually work.

  • Ergonomic standing desks and premium workstations
  • Fully stocked kitchen, snacks, espresso
  • Monthly all-company lunches to celebrate wins and stay connected
  • A team lounge with pool table and games for when you need a break
  • Bright, modern, collaborative space designed for focus and connection
 

🎁 Benefits & Perks

You do great work here and we want to take care of you outside of it, too.

  • Comprehensive medical coverage, choose from multiple plans through Anthem Blue Cross
  • Dental & vision, including orthodontia and annual exams
  • Pet benefits, savings on vet care, products, and services  
  • Paid Vacation, accrue 120 hours a year, with rollover
  • Paid holidays and sick time  
  • 401(k) with company match, we invest in your future, too

 

💵 Compensation Transparency

We’ve listed a broad salary range of $125,000-$175,000/year to account for varying levels of experience, skill sets, and leadership depth. Where you land in the range will depend on how your background aligns with this role.

We are committed to compensating based on value and impact, not just years on paper, and we are happy to have open conversations throughout the process.

 

📈 Growth & Career Opportunities at Luminize

At Luminize, growth isn’t just something we drive for our clients; it’s our mindset and a big priority for our people.

We offer clear career paths and leveling guidelines so you always know where you stand, what’s next, and what skills and experience you need to get there. From day one, you’ll have visibility into advancement opportunities and what it takes to grow into leadership, specialization, or other cross-functional roles.

We are proud of our strong track record of promoting from within. Many of our team leads and managers started in independent contributor roles and grew by consistently showing initiative, curiosity, and impact. We only hire externally when needed, because we believe the best future leaders are often already here.

You’ll also benefit from:

  • Mentorship from experienced managers during 1:1s and annual performance reviews
  • Cross-functional exposure to departments including content, brand management, software, supply chain, operations, and catalog
  • Learning resources, including Udemy course access,s and additional training programs and courses
  • A culture that encourages asking questions, trying new things, and leveling up together

Excited to take ownership and grow, both in your craft and your career, you would be in good company here.
​​​About Luminize
Luminize is a full-service Amazon growth partner helping brands achieve next-level success in a competitive digital marketplace. From creative strategy to advertising and analytics, we combine expertise and hustle to fuel results for brands in CPG, health, wellness, beauty, and Beyond.
We’re not your typical agency, and we like it that way. We operate with transparency, celebrate wins often, and treat every brand like it’s our own.
If you’re ready to work with great people, do work that matters, and keep growing, we would love to meet you!
👉 Apply now and let’s grow together!

Luminize uses automated tools to help screen, rank, and filter applications as part of our hiring process. These tools assist our recruiting team by surfacing and organizing candidate information; final hiring decisions are made by our recruiters and hiring managers, not by the technology alone.

You have the right to opt out of the use of this technology in connection with your application. If you opt out, your application will be reviewed manually by a member of our recruiting team. You also have the right to request information about how this technology was used in connection with a decision about your application.

To opt out or to request more information, contact [email protected]. We will not retaliate against you for exercising these rights.

Skills Required

  • 8+ years experience in advertising strategy
  • 4+ years Amazon PPC experience
  • Agency experience
  • Hands-on experience with Amazon Seller Central
  • Hands-on experience with Amazon Vendor Central
  • Experience with Amazon Advertising Console
  • Experience with third-party advertising platforms and retail media networks
  • Advanced reporting skills (Excel, Google Sheets)
  • Experience mentoring junior strategists or team leadership
  • Experience leveraging AI to optimize advertising performance

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The Company
HQ: San Diego, CA
82 Employees

What We Do

Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.

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