Pricing Inventory & Yield (PIY) Manager
Location: New York, NY (On-site, 4 days per week)
Reports To: SVP, Ad Platform Operations
Department: Ads Business
About the Daily Mail
The Daily Mail is one of the world’s most recognized media brands, reaching millions of readers daily across digital, mobile, and print platforms. Known for its bold journalism and global reach, the Daily Mail continues to innovate in the digital landscape with a focus on storytelling, audience growth, and engagement. Our U.S. business represents a critical growth engine as we expand our digital presence and build new revenue models for the future
What You’ll Do
Revenue & Yield Strategy
- Own day-to-day yield optimization across display, video, and programmatic channels, driving revenue performance through pricing, inventory allocation, and demand channel strategy
- Monitor revenue pacing, inventory utilization, and forecast delivery to proactively identify risks and opportunities
- Develop and execute pricing and floor strategies leveraging auction dynamics, bid landscape insights, and historical performance trends
- Partner with Sales and Planning teams to optimize inventory packaging, availability, and monetization across direct and programmatic demand
Programmatic & Marketplace Optimization
- Manage and optimize performance across programmatic channels, including open exchange, private marketplaces (PMPs), and programmatic guaranteed deals
- Build strategic relationships with SSPs, DSPs, exchanges, and agency trading desks to maximize demand and yield performance
- Analyze auction-level data (win rates, bid density, CPM trends) to inform pricing strategies and marketplace positioning
- Stay current on industry trends across programmatic, video, and emerging monetization channels to inform strategic recommendations
Analytics, Reporting & Insights
- Build and maintain scalable reporting frameworks that provide visibility into revenue, yield, inventory, and marketplace performance
- Translate complex data into clear, actionable insights and strategic recommendations for leadership and cross-functional stakeholders
- Deliver regular business updates, including weekly pacing reports, revenue forecasts, and executive-level presentations
- Identify and implement new KPIs and measurement frameworks to improve monetization transparency and decision-making
Cross-Functional Leadership
- Partner closely with Ad Sales, Ad Operations, Finance, Product, and Engineering to align monetization strategies with broader business objectives
- Collaborate with Ad Tech teams to optimize ad stack performance, troubleshoot discrepancies, and improve data integrity across systems
- Contribute to monthly revenue close processes, ensuring accurate tracking and reconciliation of revenue across channels
- Lead or support cross-functional initiatives to improve workflow efficiency across the “pitch to pay” lifecycle
Data & Systems Ownership
- Maintain deep expertise in core platforms including Google Ad Manager (GAM), Salesforce, OMS platforms (e.g., AdPoint), and programmatic tools
- Work with data engineering teams to enhance data pipelines, automate reporting, and improve accessibility of business-critical insights
- Ensure data quality through ongoing QA processes and reconciliation across multiple data sources
Qualifications
- 3–6+ years of experience in digital advertising, with a focus on yield management, programmatic monetization, ad operations, or revenue analytics
- Strong understanding of the programmatic ecosystem, including SSPs, DSPs, auction dynamics, and deal structures (PMP, PG, Open Exchange)
- Experience with ad serving platforms such as Google Ad Manager (GAM); video/CTV experience is a strong plus
- Proven ability to manage revenue pacing, inventory utilization, and forecasting in a fast-paced environment
- Advanced proficiency in Excel and SQL; experience with BI tools (Tableau, Looker, etc.) preferred
- Strong analytical mindset with the ability to synthesize complex datasets into clear business insights and recommendations
- Demonstrated ability to influence cross-functional stakeholders across Sales, Finance, Ad Tech, and Product
- Excellent communication and presentation skills, with experience delivering insights to senior leadership
- Highly detail-oriented with strong organizational and project management capabilities
Nice to Have
- Experience with video and/or CTV monetization ecosystems
- Familiarity with FreeWheel or other video ad serving platforms
- Experience working with agency trading desks or programmatic partners
- Exposure to pricing strategy, yield curves, or inventory forecasting models
Compensation & Benefits
Salary Range: $80,000-$115,000 USD Annually + Benefits
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level.
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) + match, life insurance, and various wellness programs, among others.
Our Commitment
The Daily Mail is committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability. We are a Disability Confident Committed employer and will provide reasonable accommodation during the recruitment process as needed.
Top Skills
