Company Description
Red Bull Sales teams are all about making sure that whenever consumers want a Red Bull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams: Off Premise and On Premise.
Job Description
PURPOSE OF THE JOB
The On Premise Marketing Manager is a national role that will focus on the development and implementation of driving the image of the brand and increasing Red Bull share of mind in the On Premise. The On Premise Marketing Manager will be a strong collaborator, interfacing with all key stakeholders to maximize the impact and leverage of major On Premise image building initiatives. Responsibilities include collecting & sharing best practices, collaboration with the Culture Marketing department, creation of image building events in the On Premise, creating brand presentations, management of agencies, management of accounts, artists and respected opinion leaders connected to projects and overall driving the development of marketing Red Bull in the On Premise. The OPMM trains the On Premise team in all new On Premise marketing tools and added value concepts, ensuring increased availability, visibility and activation of Red Bull at the POS.
“Living” the Red Bull On Premise culture
Assume and live the Red Bull OP culture. Creation of “kindred spirits”.
Being brand ambassador in front the Musketeers and the national On Premise network.
Monitoring image standards regarding the brand premium values of Red Bull.
Communication
Maintain a constant exchange of information and best practices with the national On Premise team especially the National On Premise Manager and the National Marketing and Purchasing Department.
Communicate frequently with the international On Premise team to improve implementation of POS activations and added value activities.
Build a strong network with external agencies, key influencers, national decision makers, event organizers and the local scene in search for new collaboration opportunities.
Events & Festivals
Joint responsibility, together with the Musketeers, for executing marketing activities and POS activations in line with the international strategy at Red Bull events, festivals and 3rd party events.
Responsible for national event execution and actively networking duties.
Support the On Premise team with organization and execution of customer incentives.
Key Priorities
Responsible for executing and adapting the international marketing guidelines according to the market needs. Delivery of memorable Red Bull experiences that drive word of mouth and brand passion throughout the On Premise.
Development of national On Premise marketing activities in alignment with the international On Premise department.
Support of the Musketeers to implement tools & concepts to national key accounts.
Responsible for allocation of POS tools and for monitoring the correct placements.
Responsible for the creation, coordination and approval of tailor-made installations.
Support the Musketeer team in executing the High 5 Concept (Pure Consumption Activation, Menu card entries) etc.
Administration
Efficient allocation of the On Premise marketing budget according to the business plan.
Draft a national On Premise marketing business plan according to international guidelines.
Track, record and evaluate all results of implemented marketing activities.
Active compilation of national and international On Premise learnings and showcases.
Art of Musketeering
Ensure in-depth knowledge of all national and international marketing activities, tools, concepts, and general guidelines. Conduct trainings and continuously coach to secure a high level of understanding and knowledge how to implement it into the market.
Constant updates towards the On premise team regarding the international On Premise guidelines.
Qualifications
University – Bachelor’s degree
Fluent in written and spoken English.
Minimum 4 years of On Premise, Marketing or Events experience
Strong planning and project management competencies.
In-depth knowledge of the on-premise & culture marketing.
Creative mind.
Exceptional communication skills, including presenting and training abilities.
Additional Information
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
