The On Premise Marketing Manager is responsible for developing, implementing and driving initiatives that build the Red Bull brand and increase share of mind within the On Premise environment. The role acts as a strong cross-functional collaborator, working closely with key stakeholders to maximize the impact of image-building and consumption-driving initiatives.
The On Premise Marketing Manager plays a key role in bringing global strategy and guidance to a local level with the right initiatives, projects and events both B2B and B2C.
As a contributor to the annual On Premise Marketing business plan, the role identifies insights, translates them into actionable strategies and supports the development of impactful initiatives that drive sustainable business growth.
Job DescriptionOn Premise Consumer Marketing Management
Execute and adapt international consumer marketing initiatives to local market needs, ensuring strong relevance in the On Premise environment
Collaborate closely with the national brand team to extend national campaigns into impactful On Premise activations
Develop national consumer activation strategies across physical and digital touchpoints
Co-create engaging and high-impact content with agencies for different segments, accounts and events
On Premise Industry Marketing Management
Develop industry marketing plans to reach the right stakeholders and decision makers in the On Premise business.
Adapt global industry concepts to local level and amplify the impact of them with the right integrations.
Develop hospitality concepts for both consumers and industry stakeholders to offer Red Bull experiences to these consumers.
Develop and lead concepts for industry staff and offer them a comprehensive training plan.
On Premise Business Impact & Cross-Functional Collaboration
Contribute to the growth of the On Premise business by developing initiatives that increase consumption and brand relevance
Support the achievement of key business KPIs such as distribution, visibility and consumption
Translate consumer, customer and trade insights into scalable concepts and strategic actions
Work closely with Sales, Brand and other stakeholders to ensure aligned and impactful execution
Take ownership of selected initiatives, managing projects end-to-end from ideation to execution
Identify new opportunities, trends and ideas to continuously improve impact in the On Premise environment
Qualifications3–4 years of experience in FMCG marketing within a commercial environment
Solid experience in On Premise (HORECA) trade marketing is required
Experience in event management and activation execution
Strong commercial acumen with an understanding of sales and financial drivers
Proven ability to translate insights into actionable marketing plans
Experience managing external agencies and production partners
Strong understanding of field dynamics and ability to translate strategy into effective execution
Strategic and innovative thinking with a hands-on, solution-oriented mindset
Entrepreneurial approach with strong ownership and accountability
Proven ability to manage projects end-to-end, from ideation to execution and evaluation
Strong stakeholder management skills with the ability to collaborate across marketing, sales and external partners
Advanced analytical skills with the ability to interpret consumer, sales and customer data
Performance-driven mindset with the ability to track, evaluate and optimize marketing activities
Excellent communication, negotiation and stakeholder management skills
Ability to combine creative thinking with practical execution to deliver impactful initiatives
Proficiency in MS Office; comfortable working within digital tools and platforms
"Living" the Red Bull Culture and Company Values
Create “kindred spirits”.
Have a "can-do" attitude and talk about opportunities instead of challenges.
Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
Have an entrepreneur approach, adapt to a growth mindset.
Skills Required
- 3-4 years of experience in FMCG marketing within a commercial environment
- Solid experience in On Premise HORECA trade marketing
- Experience in event management and activation execution
- Strong commercial acumen with an understanding of sales and financial drivers
- Ability to translate insights into actionable marketing plans
- Experience managing external agencies and production partners
- Strong understanding of field dynamics and ability to translate strategy into effective execution
- Strategic and innovative thinking with a hands-on, solution-oriented mindset
- Entrepreneurial approach with strong ownership and accountability
- Ability to manage projects end-to-end, from ideation to execution and evaluation
- Strong stakeholder management skills across marketing, sales, and external partners
- Advanced analytical skills and ability to interpret consumer, sales, and customer data
- Performance-driven mindset with ability to track, evaluate, and optimize marketing activities
- Excellent communication, negotiation, and stakeholder management skills
- Ability to combine creative thinking with practical execution
- Proficiency in Microsoft Office and comfort working with digital tools and platforms
- Alignment with Red Bull culture and company values
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
