Job Description :
Location: Boston, Massachusetts
About Diageo:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.
Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.
Join us to create a career worth celebrating!
Role Purpose
Own the commercial performance of the Massachusetts Off-Premise business by identifying growth opportunities, influencing execution, and building strong partnerships with customers and distributor leadership. This role is responsible for developing market strategies that drive sustainable growth, aligning resources against the highest-value opportunities, and continuously improving execution across the Massachusetts Off-Premise market. Success in this role requires balancing strategic business planning with disciplined execution to improve the overall business—not simply managing individual accounts. This role is designed for a commercial leader who enjoys identifying opportunities, influencing business decisions, and creating sustainable growth across the market.
Scope
- Own the commercial performance of the Massachusetts Off-Premise business.
- Influence execution across the total Off-Premise channel through distributor partnerships and customer relationships.
- Develop relationships with key customers, distributor leadership, and field teams to improve commercial performance.
Key Responsibilities
- Deliver best-in-class retail execution, including shelf, display, distribution, pricing, and programming.
- Manage distributor and merchandising execution to ensure alignment with business priorities.
- Build strong relationships with key retail customers and distributor leadership.
- Develop and execute activation strategies that strengthen customer and consumer connection to our brands.
- Develop quarterly market business plans that establish priorities, allocate resources, and define execution strategies.
- Analyze market performance and proactively identify opportunities to improve commercial results.
- Leverage internal business tools, market data, and field insights to identify commercial opportunities, challenge assumptions, and develop recommendations that improve business performance.
- Influence distributor leadership, merchandising teams, and customers to improve execution and drive sustainable growth.
- Make recommendations supported by data, market insights, and customer feedback to improve business performance.
- Prioritize initiatives that create the greatest impact across the Massachusetts Off-Premise business.
Success Measures
- Shelf / Display Compliance
- Retail Growth
- Execution Quality
- ROS Improvement
- Effective Market Planning
- Distributor Partnership Effectiveness
- Sustainable Market Growth
Experience
- 4–7+ years in sales or retail account management.
- Experience within Off-Premise / retail environments (grocery, liquor, convenience, or chain retail).
- Experience working with distributor sales organizations and merchandising teams.
- Exposure to merchandising, category management, and in-store execution standards.
- Foundational financial acumen with the ability to assess retail account economics, pricing, promotion effectiveness, display ROI, velocity, and commercial performance.
- Demonstrated ability to independently identify opportunities, develop business recommendations, and influence stakeholders to improve commercial results.
Background
- Strong understanding of category management, shopper behavior, and commercial execution.
- Demonstrated curiosity and analytical ability to leverage business data, market trends, and field observations to identify opportunities and recommend actions that improve commercial performance.
- Demonstrated ability to prioritize competing opportunities and allocate time and resources effectively.
- Sound business judgment with the ability to operate independently, create clarity in ambiguous situations, and drive business outcomes through influence.
Leadership Expectations
The successful candidate will:
- Think beyond individual accounts and prioritize opportunities that improve the overall Massachusetts Off-Premise business.
- Bring recommendations supported by data and business rationale—not simply observations.
- Use field experience, customer insights, and business analytics together to identify opportunities and influence commercial decisions.
- Influence without direct authority by building credibility, trust, and strong business relationships.
- Balance strategic planning with disciplined execution to deliver sustainable commercial growth.
- Continuously seek opportunities to improve the business by combining field observations with business data to challenge existing assumptions and recommend better ways of working.
- Take ownership of outcomes and proactively identify opportunities to improve the business.
Education
- Bachelor's degree preferred.
- Category or retail training a plus.
ducts companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you!
If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Minimum Salary
$100,800
Maximum Salary
$168,000
Worker Type :
RegularPrimary Location:
Off Site MassachusettsAdditional Locations :
Job Posting Start Date :
2026-06-29Skills Required
- 4-7+ years in sales or retail account management
- Experience within Off-Premise / retail environments (grocery, liquor, convenience, chain retail)
- Experience working with distributor sales organizations and merchandising teams
- Exposure to merchandising, category management, and in-store execution standards
- Foundational financial acumen to assess retail economics, pricing, promotion effectiveness, and ROI
- Demonstrated ability to identify opportunities, develop recommendations, and influence stakeholders
- Bachelor's degree
- Category or retail training
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
