The On Premise is a key Sales and Marketing channel, where Red Bull is the undisputed market leader. With over 1 bn cans sold annually and 2.5 bn cans driven by On Premise occasions, the channel is also a key trial generator, building the brand in aspirational environments.
As an On Premise Key Account Specialist, you drive sustainable distribution and sales growth across your Key Accounts while building long-term, mutually beneficial customer relationships.
A strategic market view, strong data management and analytical skills, ambition, and a hands-on mindset are key to success in this role. Leveraging industry and consumer insights, you develop impactful customer strategies, maximize profitable business opportunities, and ensure strong execution and continuous brand development. Ultimately, you deliver sales and distribution targets for the On Premise channel.
SUPPORT STRATEGIC EXECUTION WITH KEY ACCOUNTS
- Assist in the development and implementation of activation plans across key customers, with special focus on the Limited and Full Service Restaurants chains, Hotels chains, Bars chains, Gyms chains, Catering universe and related verticals.
- Coordinate the execution of commercial agreements, ensuring visibility, availability and alignment with national plans.
- Manage commercial coordination with vending machine operators and institutional service partners to support availability and brand presence in high-traffic locations.
- Track performance KPIs and contribute to reporting efforts (volume, distribution, execution).
FIELD ACTIVATION, SALES FORCE ALIGNMENT & OPERATIONAL SUPPORT
- Collaborate with distributor sales teams and regional field force to ensure proper product rotation, pricing, execution and activation.
- Provide execution guidelines and ensure alignment with visibility standards at customer touchpoints.
- Monitor and support distributor sales force engagement and implementation of trade marketing initiatives.
- Oversee deployment of Red Bull tools and POS across catering and vending points of sale.
- Ability to prioritize and effectively manage different account models, from customers with autonomous execution to those requiring direct, hands-on involvement.
CUSTOMER DEVELOPMENT & INTERNAL COLLABORATION
- Define and support the implementation of Joint Business Plans and commercial growth plans tailored to each partner.
- Maintain strong relationships with account stakeholders to ensure alignment, follow-up, and execution of Red Bull programs.
- Act as the internal point of contact for key accounts chains, facilitating coordination between Marketing, Sales, Distribution, and Operations.
- Participate in internal planning and performance review meetings, contributing commercial insights and identifying new growth opportunities.
INSIGHTS & OPPORTUNITY TRACKING
- Monitor consumption patterns and execution gaps within the Catering and Vending channels.
- Share actionable insights to optimize performance and identify potential growth opportunities.
- Recommend segment-specific tactics and adjustments based on market dynamics and account feedback.
DATA ANALYSIS, PERFORMANCE TRACKING & INSIGHTS
- Monitor and analyze sell-in and sell-out data, distribution levels, frequency of purchase, and volume evolution per account.
- Track the execution and impact of Joint Business Plans (JBPs) and marketing initiatives across key Catering and Vending partners.
- Create performance dashboards and reports that consolidate KPIs by account, including visibility execution, promotional performance, and product availability.
- Identify patterns and opportunities through data to proactively recommend adjustments in execution or commercial approach.
- Share structured insights with internal teams to support strategic decision-making and monthly/quarterly reviews.
- 3+ years of experience in Sales, Key Accounts or Trade Marketing (experience in the beverage industry and institutional channels is a plus).
- Exposure to Key Account management or customer development, with participation in negotiations and activation plans.
- Proven ability to work with Field Sales Forces and/or distributors to support execution.
- Strong commercial and analytical mindset, capable of managing KPIs and translating data into action.
- Strong communication and negotiation skills; able to support the selling process with key partners.
- Proficient in MS Office, especially Excel and PowerPoint, for reporting and presentations.
- Excellent organizational and time management skills; able to prioritize and manage multiple accounts and timelines.
- Ability to prioritize and effectively manage different account models, from customers with autonomous execution to those requiring direct, hands-on involvement.
- Self-motivated, entrepreneurial mindset with a solution-oriented and goal-driven approach.
- Fluent in Spanish and intermediate to advanced English for internal communication and tools.
Skills Required
- 3+ years of experience in sales, key accounts, or trade marketing
- Experience in the beverage industry and institutional channels
- Exposure to key account management or customer development, including participation in negotiations and activation plans
- Experience working with field sales forces and/or distributors to support execution
- Strong commercial and analytical mindset, with the ability to manage KPIs and translate data into action
- Strong communication and negotiation skills, with the ability to support the selling process with key partners
- Proficiency in Microsoft Office, especially Excel and PowerPoint, for reporting and presentations
- Excellent organizational and time management skills, with the ability to prioritize and manage multiple accounts and timelines
- Ability to manage different account models, from autonomous execution to hands-on involvement
- Self-motivated, entrepreneurial, solution-oriented, and goal-driven approach
- Fluent Spanish
- Intermediate to advanced English for internal communication and tools
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
