PR Specialist - Early Careers

Posted 2 Days Ago
Be an Early Applicant
Irvine, CA, USA
In-Office
75K-85K Annually
Junior
Hardware • Manufacturing
The Role
Support and execute integrated PR campaigns for TP-Link and Tapo: draft press materials, coordinate product samples, manage media relationships, monitor coverage and sentiment, produce reports, and collaborate with product marketing and agencies to align PR with launch strategies.
Summary Generated by Built In

About Us   

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.  

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.   

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.   

Overview 

The Public Relations Specialist will play a key role in supporting the execution of strategic PR initiatives that elevate the TP-Link and Tapo brands and drive demand. This role contributes to building brand visibility and credibility through media relationship management, working both directly and in partnership with external agencies. The ideal candidate is a strong communicator with a collaborative, team-first mindset and the ability to manage multiple workstreams in a fast-paced environment. 

Key Responsibilities

  • Support the development and execution of integrated PR campaigns to enhance brand visibility across key media outlets.
  • Draft and edit PR materials, including press releases, media alerts, pitch emails, and media kits to support product launches and announcements.
  • Coordinate product sample distribution to media, managing logistics and follow-up communication with reviewers and internal stakeholders.
  • Monitor, track, and analyze media coverage, delivering timely reports and insights to internal teams. 
  • Assist in building and maintaining relationships with journalists, editors, and media contacts, identifying opportunities for meaningful coverage.
  • Collaborate cross-functionally with product marketing teams and other internal teams to align PR initiatives with broader product launch strategies.
  • Track award opportunities and licensing, while identifying potential media partnerships and native editorial collaborations.
  • Monitor media sentiment and industry trends, surfacing insights to help inform PR strategy and messaging.

Requirements
  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.  
  • 0–2 years of experience in PR, communications, or a related field; including relevant internship experience. 
  • Excellent written and verbal communication skills, with the ability to craft clear, compelling content across a variety of formats.
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Excellent interpersonal skills, with the ability to communicate effectively and collaborate with both internal teams and external partners.
  • Detail-oriented, proactive, and highly adaptable.
  • Interest in consumer electronics, smart home technology, or the broader tech industry is a plus.
  • Must have continuous work authorization in the US without the need for visa sponsorships.

Benefits

 Pay Range:  $75,000 - $85,000

  • Free snacks and drinks
  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • Bi-annual reviews, and annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.  

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time. 

  

Skills Required

  • Bachelor's degree in Public Relations, Communications, Marketing, or related field
  • 0-2 years of experience in PR, communications, or related field (including internships)
  • Excellent written and verbal communication skills
  • Strong organizational skills and ability to manage multiple projects and deadlines
  • Excellent interpersonal skills and ability to collaborate with internal teams and external partners
  • Detail-oriented, proactive, and highly adaptable
  • Interest in consumer electronics, smart home technology, or broader tech industry
  • Continuous work authorization in the US without need for visa sponsorship
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The Company
HQ: Shenzhen
95 Employees
Year Founded: 1996

What We Do

Ranked “Highest in Customer Satisfaction for Wireless Routers” by J.D. Power. TP-Link is an industry-leading provider of wireless networking products. With tens of millions of customers in more than 120 countries, TP-Link’s consumer and business products reflect the company’s substantial investment in research and development and meticulous in-house design, manufacturing and testing. TP-Link’s award-winning product line includes routers, range extenders, switches, network adapters, IP cameras, media converters, Powerline adapters and smart home products. TP-Link products are available from the world’s leading distributors, resellers and consumer tech retailers. TP-Link’s U.S. presence includes its headquarters in Brea, CA. For career-related inquiries, please contact [email protected].

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