PR, Social & Content Assistant Account Executive

Posted Yesterday
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Madison, WI, USA
In-Office
Entry level
AdTech • Agency • Marketing Tech
The Role
Supports public relations, social media, and content programs for clients and the agency. Responsibilities include writing social copy, pitches, press releases, and blog posts; monitoring social conversations; developing editorial calendars; coordinating creative assets; assisting with ad trafficking and QA; researching media contacts; tracking performance; and preparing insights for reports. The role also supports client communication, agency operations, and special projects while using AI-enabled tools to enhance execution.
Summary Generated by Built In

If you’re looking for a full-service agency that’s shaking up the marketing landscape and creating momentum, you’re in the right place. At Hiebing, we’re a passionate, full-service crew fueled by curiosity and committed to doing great work and good deeds. Collaboration is second nature for our teams in both Madison and Austin. We work together to craft meaningful stories for brands we love and pro bono causes we believe in across the country. We believe in the power of our “We Before Me” credo, where the team always has your back and your voice is amplified by others building on your great ideas with a “Yes, And.” Think you’d thrive here? We’d love to hear from you! 

Summary Description  
Hiebing is seeking an Assistant Account Executive for our PR, Social Media and Content department. An integral position within the agency, the AAE will provide ground support in the development and execution of client- and agency-related public relations, social media and content programs.  
   
Duties/Responsibilities: 

  • Support PR, social media and content programs to help clients reach key audiences across channels 
  • Tell our clients’ stories in a variety of formats including social copy, media pitches, press releases, blog posts and more  
  • Adapt voice in writing based on target, medium and client brand   
  • Monitor and develop responses to social media conversations and trends across social media daily 
  • Develop editorial calendars and manage creative asset development  
  • Assist in ad trafficking and QA   
  • Learn the types of publications to pitch and which journalists would be most receptive to a pitch based on their past coverage  
  • Create targeted lists of client-appropriate media contacts  
  • Assist in tracking performance, gathering data and identifying insights for measurement reports  
  • Leverage AI-enabled tools to explore ideas and support execution, while ensuring final work reflects Hiebing's standards for strategic thinking, creativity, and craft 
  • Ensure integrated teams and/or clients receive timely updates and clear next steps 

Work Skills:  

  • Commit to owning projects from start to finish and attending to all details  
  • Bring a “We Before Me” mindset to daily work 
  • Demonstrate passion and curiosity for public relations, social media and content and a desire to learning the fundamentals of each   
  • Collaborate within the department and with other agency departments  
  • Seek help or counsel promptly from appropriate senior staff when needed 
  • Assist with agency operations and special projects, such as phone duty and client events  

Qualifications:  

  • Relevant experience (internship or full-time)  
  • Bachelor’s degree    
Benefits include: Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more! This position is a hybrid position. 

Work Environment & Eligibility
Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.

Skills Required

  • Relevant internship or full-time experience
  • Bachelor’s degree
  • Must be authorized to work in the United States without current or future sponsorship
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The Company
HQ: Madison, WI
157 Employees
Year Founded: 1981

What We Do

Hiebing is an integrated brand development and marketing communications agency with home bases in the thriving capital cities of Madison and Austin. We combine two forces to move brands forward: The Possible and The Provable. The Possible harnesses curiosity and the power of “what if” to imagine what could work. The Provable investigates and distills all forms of input to know what does work. Through this trademark exchange of ideas and data, we create meaningful stories in measurable ways. Ready to move forward? Let’s join forces. If you have an interesting story to tell and are looking for a true partner in your efforts, we’d love the opportunity to chat with you. Please contact Dana Arnold at [email protected]. GOOD-TO-KNOW INFO: - Named 2015 Small Agency of the Year--Midwest Region - 100% employee-owned, so we’re not beholden to anyone - $50+ million in capitalized billings - Client roster that includes Alliant Energy, Batteries Plus Bulbs, Chuy's Tex-Mex, Culver’s, Good Foods Group, Schneider, Summit Credit Union, Wisconsin Department of Tourism and many others…

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