PR Senior Account Executive

Job Posted 13 Days Ago Posted 13 Days Ago
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New York, NY
Senior level
Marketing Tech
The Role
The PR Senior Account Executive will lead earned media and influencer campaigns for CPG brands, manage client relationships, mentor Account Executives, and develop integrated marketing strategies. The role also involves crafting proposals, overseeing campaign execution, and staying updated on industry trends to enhance brand visibility.
Summary Generated by Built In

Brilliant PR & Marketing, one of the most respected and rapidly growing agencies focused on family-oriented brands, seeks a Full-time PR Senior Account Executive to help support the agency’s growing, award-winning earned influencer, media and brand campaign team.

 

Who We Are:

So what’s Brilliant all about? We are a unique agency made up of nearly 30 team members with big brand and big agency experience, looking for a place where they can stand out and make an impact who all work remotely across the US. Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food. We give our team the resources they need to get their work done without having to sit in a cubicle or stuffy office. Come join a fast-growing, award-winning team.

 

What We’re Looking For:

Our Dream Team Member:

  • 5–7 years of experience leading earned media and influencer campaigns for CPG brands, with a proven track record of success.
  • Experience with affiliate marketing via platforms such as Impact, LTK and Levanta
  • Confident and articulate in client presentations, unafraid to speak up and contribute innovative ideas during brainstorms.
  • A natural leader and collaborator who proactively manages both up and down to keep the account team aligned and moving forward.
  • Passionate about mentorship, valuing both teaching and continuous learning to elevate team performance.
  • Experienced in business development, including pitching and securing new clients for an agency.
  • A trusted client partner and thought leader, adept at navigating challenging conversations 
  • Comprehensive understanding of earned media and influencer marketing within an omnichannel ecosystem, with experience integrating efforts across internal and external teams.
  • Regularly engaged with social media platforms, with an expert-level understanding of TikTok, Instagram, Facebook, and YouTube.
  • Seasoned in new business presentations and client engagement, particularly within an agency environment.
  • Highly attuned to pop culture and emerging trends, with a track record of successfully leveraging them for brand activations.

 

What You’ll Do:

CLIENT STEWARDSHIP & NEW BUSINESS

  • Serve as a primary point of contact for earned media and influencer client needs across agency’s client portfolio.
  • Assist in crafting compelling proposals, timelines, budgets, and projected outcomes for potential and existing clients.
  • Incorporate affiliate into pitching strategy and make recommendations to clients on the right platforms and how to leverage the right affiliate networks

AGENCY LEADERSHIP

  • Oversee and mentor a team of Account Executives, providing guidance on campaign execution, media relations, and influencer strategy.
  • Stay at the forefront of industry best practices, serving as the agency’s thought leader on social media and influencer marketing.
  • Develop persuasive reports and strategic recommendations for client presentations, ensuring insights and creative direction are clearly articulated.

STRATEGY & CREATIVE DEVELOPMENT

  • Collaborate across PR, paid media, and influencer teams to develop integrated marketing campaigns that drive engagement and brand visibility.
  • Provide recommendations for paid amplification of earned media, including budgeting, client approvals, tracking, and reconciliation.
  • Continuously monitor social and cultural trends, identifying new audience opportunities, emerging platform behaviors, and innovative content strategies to keep brands ahead of the curve.

Benefits Eligible For:

  • Unlimited PTO 
  • Paid time off between Christmas and New Year's
  • Fabulous Fridays - work day ends at 12 pm between Memorial Day and Labor Day and 3 pm for the remainder of the year
  • 401K with a 3% company match
  • Medical, dental, and vision coverage
  • Medical and Dependent Care FSA
  • Life Insurance
  • Long Term Disability

Top Skills

Facebook
Impact
Instagram
Levanta
Ltk
Tiktok
Youtube
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The Company
HQ: Scottsdale, AZ
25 Employees
On-site Workplace
Year Founded: 2007

What We Do

Public Relations, Social Media, Digital.

Brilliant PR & Marketing was founded with one goal: to find and effectively market the “game-changers” – the innovative, educational, life-changing products no family should be without.

We credit our success to our insatiable lust for connection, our deep desire to understand and our sincere passion to enhance the lives of families everywhere.

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