PR Senior Account Director

Senior Account Director – Consumer Public Relations  

Location: Melbourne, Australia 

About Us:  

We are thrilled to invite applications for the role of Senior Account Director (SAD) with our Consumer Public Relations team at Dentsu Creative.  

Dentsu Creative Public Relations is part of a global connected community of PR, marketing, social media, creative and design experts in more than 30 markets worldwide. Our national consumer PR team spans Melbourne, Sydney and Brisbane, with clients across tourism, insurance, gaming, financial services, entertainment and retail. We are a close-knit team with a diverse range of skills and experience, and we love what we do. We care about our people and invest in their skills and career development. Join us in delivering high-profile public relations and influencer campaigns within our Consumer PR pillar. 

The Role:  

As the Senior Account Director in the Consumer PR team, you will be responsible for leading and managing key client accounts, ensuring the seamless execution of impactful PR campaigns that build brand reputation and drive client objectives. Acting as the primary client contact, you will oversee strategic planning, campaign execution, and team management, all while fostering trusted, long-term client and agency relationships. Your role will involve defining campaign goals, refining strategic messaging, and working closely with media, creative, and strategy teams to achieve client success and deliver measurable, impactful results. 

Leveraging your extensive PR expertise, you will guide the team through complex client needs, securing high-quality media engagement and delivering influencer strategies that enhances client visibility and brand equity. This role spans clients in gaming, retail and technology, working on some of the agencies most exciting, important campaigns. 

You will also play an essential role in agency growth through active participation in new business development, using your insights to craft PR solutions that attract and retain high-profile clients. With a strategic, hands-on approach, you will contribute to dentsu’s reputation as a leader in public relations, communications and stakeholder engagement to consistently driving excellence in PR outcomes and client satisfaction. 

This role will have line management responsibility, as well as involvement in the PR SLT.  

Other responsibilities include: 

• Develop and foster strong relationships with clients and support senior leadership to drive and deliver the client’s PR strategy. 

• Develop fully integrated client solutions by identifying and understanding your clients’ needs and anticipating and resolving problems. 

• Oversee the development of plans, proposals, reports, creative briefs, and other communication deliverables. 

• Work with the wider creative agency on delivering high-impact, innovative PR campaigns for our clients. 

• Complete oversight of campaign budgets and effective resource allocation, to exceed client and campaign objectives to drive revenue and maximising profitability. 

• Champion agency values and actively contribute to business decisions and company success. 

• Manage and mentor the team, nurturing talent, and keeping the team on track and on deadline.  

A bit about you: 

• Strong experience in an integrated agency environment with broad experience covering influencer and earned media management. 

• Exemplifies expert writing, shaping brand narratives with precision and insight, with excellent taste in attention-grabbing ideas. 

• A strategic all-rounder who thrives on delivering outstanding strategic and creative recommendations to clients. 

• Anticipate the needs of the client, actively listen and ask the right questions at the right time to extract insight that will help inform the brief or unlock an idea. 

• Possess an innate understanding of what makes news and are switched on to the evolving social media and digital landscape. 

• Experience leading a team with strong negotiation and delegation skills. 

• Skilfully manage PR budgets and deliver accurate financial reports and ensure that optimisations are made through commercial awareness and negotiation skills to maximise both revenue and profitability. 

• Don't mind rolling up your sleeves and getting the job done - no task is too big or small. 

• Preferred experience in gaming and/or tech.  

What’s in it for you: 

• Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy. 

• 5 weeks annual leave after 2 years of service and 3 whole company mental health awareness days off per year. 

• Career Development and Learning & Development opportunities, including access to our global online dentsu University. 

• Save money with great discounts on health insurance, gym membership, buying a car, and travel! 

Working with us: 

Joining dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas. create culture and change behaviour. By bringing together the capabilities, experience, and relationships of our collective experts, the opportunities for personal growth and development are endless. 

Next Steps: 

Sound exactly like the sort of role for you? Apply now!

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