We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
• Develop and strengthen the relationship between the brand and the leading journalists, press (traditional and digital), celebrities, stylists and opinion leaders, and to represent the brand image and values according to the brand guideline.
• Set PR program to ensure relevance and positive brand exposure on all types of media and digital platforms.
• Develop and communicate targeted press releases and seeding pitches while leading the proactive and reactive media/KOL engagement and measurement approach.
• Create and maintain media/KOL lists, fostering positive relationships with key contacts and ensuring this list is continuously monitored and updated.
• Support and respond to reactive sample loan and media requests, and work with internal stakeholders to provide the full support to the media, celebrities and stylists.
• Take on initiatives to organize the press and KOL events, make sure the HQ guideline is matched, and maximise the post-event exposure and results.
• Be responsible for tracking and analysing of media/KOL coverage and compiling reports on monthly basis.
• Align with line manager to implement and execute other marketing and communications campaigns or projects.
• Perform all other job related duties as assigned.
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Skills Required
- Passion for fashion and creative, innovative thinking
- Develop and maintain relationships with journalists, press (traditional and digital), celebrities, stylists, and opinion leaders
- Plan and execute PR programs to secure positive brand exposure across media and digital platforms
- Write and distribute targeted press releases and seeding pitches; manage proactive and reactive media/KOL engagement
- Create and maintain media/KOL lists and ensure they are continuously updated
- Manage sample loan and media requests and coordinate internal stakeholder support
- Organize press and KOL events ensuring compliance with HQ guidelines and maximizing post-event exposure
- Track, analyze, and compile monthly reports on media/KOL coverage
- Collaborate with line manager to implement other marketing and communications campaigns or projects
What We Do
CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community. CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few. PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.
