As the PR & Marketing Manager for Europe, you are responsible for the brand’s regional PR & Marketing strategy in collaboration with the Head of Marketing & Communications, across PR, brand marketing, OOH, media partnerships, and influencer. Through activations and media, you drive brand awareness, traffic, customer acquisition and loyalty, in line with the Global and European objectives. You plan and execute European COS initiatives in order to grow the brand community.
Key Responsibilities
- Lead and execute PR and marketing strategies across Europe, ensuring alignment with COS global brand positioning and seasonal campaigns. Supporting store & concession openings, collection awareness & hype, in addition to coordinating European attendance and YoY growth in KPIs on global brand campaigns and global brand events.
- Manage European press relations via strong relationships with key media, stylists and opinion formers to drive consistent, high-quality coverage in collaboration with our PR Agencies.
- Set and deliver goals/KPIs for press and influencer channels. Working in collaboration with PR agencies to secure strategy, actions and subsequent delivery + analysis of KPIs on a monthly, quarterly, and annual basis.
- Plan and deliver events, across store openings, press days, gifting suites and brand activations to elevate awareness and engagement.
- Budget management across multiple channels including invoicing and end-to-end payment process.
- Create a people first working environment taking actions based on feedback, employee dialogues, and employee survey results.
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed
- Agency management: Proven experience in managing PR agencies is a must, production agencies a bonus.
- Experience in track and analyse campaign and activation performance providing clear reporting and actionable insights to optimise future activity.
- Stakeholder management: Proven experience in cross-functional collaboration and senior and peer stakeholder management, ensuring clear communication, and efficient execution.
- Leadership: Proven experience in leading a multi-specialism team within the brand and communications environment.
This is a full time position on a 12 month contract based at our Regional Office in London
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this London based colleagues also receive
- 25 days holiday
- Discounts on everyday brands and leisure activities
- Retail Trust membership
- Pension scheme
- Discounted gym membership
- Cycle to work scheme
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.
Brand Description
COS
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
In this role you will have some flexibility to work remotely however due to the high level of cross department collaborations approx. 4 days per week office presence is required to foster strong collaborations and team work.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Please note this position is offered on a local contract, therefore you should have the legal right to work in the UK before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
Closing Date: Friday 29th May 2026
We are looking forward to hearing from you!
Skills Required
- Proven experience in managing PR agencies
- Experience in track and analyse campaign and activation performance
- Proven experience in cross-functional collaboration
- Proven experience in leading a multi-specialism team
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Health coverage is described as broad and accessible, including medical, vision, and free-to-employee dental, with options such as transgender care, bariatric surgery, and enhanced fertility support. Telehealth access and low employee cost-sharing are also highlighted.
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Leave & Time Off Breadth — Time away options include paid vacation, wellness days, company holidays, and a paid birthday, with some elements extending to part‑time staff. These provisions are presented as a consistent strength across materials.
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Retirement Support — Retirement offerings include a 401(k) plan with company match alongside financial tools like FSAs and commuter benefits. These components reinforce longer-term financial security within the total rewards mix.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
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