Job Title: PR Manager, Europe Region (Flagship X Series Focus)
Location: Madrid, Spain (with frequent travel)
Employment Type: Full-time
Overview
vivo Europe Marketing is seeking an experienced and execution-driven PR professional to lead the development and implementation of PR strategies for vivo’s flagship X Series across Europe. The role will focus on media relations, large-scale event planning, and cross-market collaboration. The ideal candidate will demonstrate strong project management and cross-cultural communication skills.
Key Responsibilities
Strategy & Planning
- Develop annual PR strategies and product launch communication plans for the X Series, ensuring alignment with global guidelines
- Establish standardized regional PR processes covering media management, event execution, and crisis response
- Conduct regular analysis of competitor activities and market trends to inform strategic adjustments
Media Relations & Event Management
- Plan and execute regional media events, including:
Press conferences, product experience events
Media interviews, roundtables, and in-depth engagement sessions - Manage end-to-end event execution:
Conceptualization and program design
Preparation of media materials and keynote presentations
Media invitation and hospitality planning
On-site execution and post-event follow-up - Build and maintain relationships with key European media outlets; regularly update media databases
Content & Communications
- Oversee the production of regional PR content to ensure message consistency and quality
- Develop standardized communication toolkits for multi-market use
- Monitor media coverage and sentiment analysis; produce regular performance reports
Collaboration & Coordination
- Serve as a bridge between global HQ and local European markets to ensure efficient information flow
- Coordinate internal and external resources, including integrated marketing teams, project groups, and media partners
- Support local market teams in resolving challenges related to localized execution
Qualifications
Must-Have
- 5+ years of PR experience in the technology industry, preferably with mobile or consumer electronics brands
- Proven experience managing cross-market PR projects in Europe
- Excellent written and verbal communication skills in English and Chinese
- Hands-on experience in planning and executing media events
- Willingness to travel frequently within Europe and to China
Preferred
- Previous experience with other mobile brands
- Proficiency in additional European languages
- Strong existing network within tech media
- Practical experience in crisis management
Top Skills
What We Do
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.
vivo has over 18,000 employees across the globe. While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi'an, Taipei, Tokyo and San Diego, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up 7 production bases (including brand-authorized manufacturing centers), across China, South- and Southeast Asia, and more regions, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 400 million users worldwide with its superior products and services.
Following the company's core values, which include Benfen, design-driven value, user-orientation, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.
Official Site: www.vivo.com/en
Facebook: @vivoGlobal
Instagram: @vivo_global
