PR Manager

Responsibilities:

• Design and implement PR campaigns that align with company objectives and enhance brand visibility.
• Identify key messages and target audiences, ensuring all communications reinforce our brand identity.
• Conduct market research and analysis to inform PR strategies and monitor industry trends.

• Build and maintain strong relationships with media contacts, journalists, and influencers to secure quality coverage.
• Proactively pitch story ideas, press releases, and exclusive content to relevant media outlets.
• Serve as the primary point of contact for media inquiries, managing both proactive and reactive communications.

• Draft and edit press releases, media kits, blog posts, social media posts, speeches, and other PR materials.
• Collaborate with internal teams to generate compelling content that supports company initiatives and product launches.
• Ensure all communications are aligned with brand voice, tone, and quality standards.

• Track media coverage, monitor public sentiment, and analyze campaign effectiveness to provide actionable insights.
• Compile press clippings, maintain media logs, and prepare regular reports on PR activities, media placements, and key performance indicators (KPIs).
• Monitor industry trends, competitor activities, and media feedback to refine and optimize PR strategies.

• Plan, coordinate, and execute PR events, such as product launches, press conferences, and networking functions.
• Manage media event logistics, including venue coordination, media invites, and on-site setup.
• Work with external vendors, partners, and internal teams to ensure seamless event execution and maximize media presence.
• Foster a collaborative and inclusive team culture that promotes creativity and innovation.
• Identify and address training and development needs within the team.
• Ensure the team remains motivated and engaged, investing in building agency morale and capacities.

• Collaborate closely with executives, and Skyrocket teams to ensure cohesive messaging across all platforms.
• Support executive leadership with talking points, media training, and preparation for public appearances and interviews.
• Cultivate relationships with key stakeholders, including investors, partners, and community organizations.

• Maintain media lists, contact databases, and track press opportunities.
• Handle administrative tasks associated with PR projects, including scheduling, budgeting, and documentation.
• Assist with hiring, training, and managing PR staff as the department grows, providing mentorship and guidance.

• Participate in pitch presentations and brainstorming sessions, providing support to the Head of Public Relations and share insights related to PR.
• Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.

• Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries.
• Stay updated on industry trends and best practices related to public relations.
• Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools.
• Collaborate with team members to share insights and best practices for continuous improvement.