The Role
Lead media and influencer relations, draft press materials, manage press events and crisis communications, coordinate brand messaging with marketing and leadership, execute digital PR campaigns, and monitor/report PR performance.
Summary Generated by Built In
Job Title: Public Relations (PR) Executive / Manager
Location: Hyderabad, India
Company: Ridhira Groups
About Ridhira Groups:
Ridhira Groups is a leading name in luxury living, hospitality, and wellness. We specialize in creating premium experiences through our real estate, hospitality, and wellness ventures. We are looking for a creative and proactive PR professional to enhance our brand presence and build meaningful relationships with the media, influencers, and the public.
Key Responsibilities:
Media Relations: Build and maintain strong relationships with media houses, journalists, and PR agencies to secure coverage across print, online, and broadcast channels.
Content Creation: Draft compelling press releases, articles, speeches, and communication material in line with the brand tone.
Event Management: Plan and execute press meets, media events, and influencer engagement activities to promote brand visibility.
Brand Positioning: Work closely with marketing and leadership teams to ensure brand messaging is consistent across all platforms.
Crisis Communication: Manage and respond to any PR challenges in a timely, professional manner.
Digital PR: Leverage online PR channels, influencer collaborations, and social media to boost the brands online image.
Monitoring & Reporting: Track media coverage, prepare PR performance reports, and suggest improvements for outreach.
Key Skills & Requirements:
Bachelors degree in Public Relations, Communications, Journalism, or Marketing.
25 years of experience in PR, preferably in real estate, hospitality, or luxury brands.
Strong media network in Hyderabad and Telangana.
Excellent written and verbal communication skills in English (Telugu & Hindi is a plus).
Creative thinker with strong storytelling skills.
Ability to work under pressure and manage multiple projects.
Proficiency in MS Office and familiarity with PR tools.
Perks & Benefits:
Opportunity to work with premium lifestyle and luxury projects.
Exposure to high-profile events and celebrity/influencer collaborations.
Creative and collaborative work environment.
Skills Required
- Bachelor's degree in Public Relations, Communications, Journalism, or Marketing
- 25 years of experience in PR
- Experience in real estate, hospitality, or luxury brands
- Strong media network in Hyderabad and Telangana
- Excellent written and verbal communication skills in English
- Knowledge of Telugu and Hindi
- Creative thinker with strong storytelling skills
- Ability to work under pressure and manage multiple projects
- Proficiency in MS Office and familiarity with PR tools
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The Company
What We Do
Ridhira Zen is a premier wellness and real estate venture under the Ridhira Group, dedicated to creating luxury wellness-themed resort living communities. Based in India, it specializes in thoughtfully designed 5-star villa residences and resort experiences that integrate holistic wellness with premium living. The company is known for establishing India's first wellness resort villa community, blending sustainability and luxury to transform residential living.
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