PR Responsibilites:
- Develop and execute a PR strategy focused on brand awareness, thought leadership and demand generation
- Pitch stories to relevant media outlets, journalists and industry publications
- Draft press releases, contributed articles, media briefs and executive talking points
- Identify timely story angles tied to company milestones, trends and data
- Manage relationships with journalists, editors and brand influencers
Organic Growth Responsibilities:
- Collaborate on organic growth initiatives across content and brand storytelling
- Collaborate on blog content, case studies and thought-leadership pieces
- Identify content themes that drive qualified traffic
- Partner with internal teams to surface customer stories and insights
- Track performance and iterate based on what’s driving impact
Partnership Responsibilities:
- Identify and pursue strategic brand partnerships that expand reach and credibility
- Build co-marketing programs (joint content, promotions, contests, etc.)
- Manage relationships with partners from outreach through execution
- Test new partnership ideas quickly and scale what works
About You:
- 3+ years experience across PR. Bonus points for content, organic growth or brand partnerships experience (agency or in-house)
- Proven ability to secure earned media and tell compelling brand stories
- Strong writer and editor - comfortable owning content end-to-end
- Experience building and managing partnerships that drive measurable results
- Scrappy, proactive and comfortable in ambiguity
- Data-informed mindset with the ability to connect effort to impact
- Experience with consumer or DTC is a plus
What We Do
Yardzen, the online landscape design and build company, is on a mission to help people live a better life outside. Yardzen’s expert team connects homeowners with talented landscape designers and contractors for the easiest, most delightful outdoor renovation experience available. Leveraging plant science, data, and modeling software, Yardzen’s remote design team creates custom, executable landscape designs that reflect a homeowner’s budget, style preferences, unique site conditions, and how they want to live in their space. The design phase includes a thorough round of revisions through a state-of-the-art online studio, allowing for homeowners to collaborate at their convenience and on their schedule. Then, to facilitate the transfer from the studio to the field, Yardzen’s team works with every homeowner to pair them with a local, vetted contractor in our Pro Network, ensuring a timely and highly communicative bidding and installation experience. Yardzen remains involved throughout the build phase, and beyond, guarantee that every client loves their new outdoor space.
Why Work With Us
At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in.
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