As a PR & Influencer Coordinator, you will manage and grow our influencer network, drive product placements, and support media and editorial collaborations. This role is all about creativity, relationship-building, and delivering impactful brand experiences.
YOUR RESPONSIBILITIES
What you will do:
- Manage product placements and seeding within PR and influencer marketing.
- Build and maintain a network of key influencers aligned with Weekday’s PR & Influencer strategy.
- Coordinate samples for editorial requests to secure print, digital, and social media coverage.
- Assist in managing and updating media lists and contact databases.
- Collaborate with assortment and merchandising teams to generate seasonal product placements.
- Develop media relations and editorial contacts across fashion, music, and art scenes.
- Support PR and social media projects such as creative gifting and events
- Live the brand and values – be an ambassador.
WHO YOU’LL WORK WITH
You will work closely with Weekday’s marketing, PR, and social media teams, as well as assortment and merchandising teams. You’ll also collaborate with external influencers, media partners, and creative agencies to bring Weekday’s vision to life.
WHO YOU ARE
We are looking for people with…
- Experience in PR, influencer marketing, or related fields within fashion or lifestyle brands.
- Strong communication and organizational skills.
- Ability to manage multiple projects and deadlines.
- Fluent in English (verbal and written).
- Familiarity with social media platforms and influencer trends.
And people who are…
- Creative and proactive, with a strong sense of initiative.
- Organized and structured, able to prioritize effectively.
- Collaborative and inclusive, thriving in a fast-paced environment.
- Passionate about fashion, music, and cultural trends.
- Curious and willing to learn continuously.
ADDITIONAL INFORMATION
This is a full-time temporary contract for one year, based at our Head Office in Södermalm, Stockholm.
If you feel this opportunity is exciting, apply by sending your CV in English as soon as possible, but no later than January 4th, 2026. Due to data policies, we only accept applications through our career page.
We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with four days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely.
Please note this position is offered on a local contract; you should have the legal right to work in Sweden before applying.
WHO WE ARE
Weekday is where culture moves fast and expression runs deep. Your everyday remix wrapped in denim. Too much, not enough, perfect. A wardrobe of contrasts: effortless basics, monochrome shades, and edgy cuts. The signature jeans that go with everything—and express it all. More than fashion – it’s a moment, a mood, culture in motion. Every version, all at once. Learn more about Weekday here.
WHY YOU’LL LOVE WORKING HERE
We offer attractive benefits, including:
- Staff discount across all H&M Group brands.
- Inclusion in the H&M Incentive Program (HIP).
- 30 days holiday.
- Collective agreement with pension and life insurance.
- Wellness benefit (4,000 SEK/year).
- Access to Benify Benefits Portal.
JOIN US
Our uniqueness comes from our inclusive and collaborative culture, strong values, and opportunities for growth. We look forward to hearing from you!
Additional Information
Top Skills
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
H&M Group's Moderation Policy:
Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world.
This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement
Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content.
We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
