PR Executive Senior

Posted 3 Days Ago
Be an Early Applicant
São Paulo, BRA
In-Office
Senior level
Agency • Professional Services • Travel • Hospitality
The Role
Manage PR for tourism and aviation clients in Brazil: draft and distribute press materials, coordinate press trips and events, engage journalists, influencers and bloggers, produce client reports, support new business, and execute strategic PR and digital initiatives while managing client visits and schedules.
Summary Generated by Built In

AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.

Key Responsibilities:

  • Manage clients in the tourism and aviation sector, acting as the main point of contact in Public Relations.

  • Participate in regular status calls as requested by the client.

  • Draft press releases, pitches, and press kits, and properly distribute them to the Brazilian press.

  • Coordinate events with the traditional press, as well as bloggers and influencers.

  • Organize and accompany press trips to the serviced destinations.

  • Produce and send detailed reports on activities and results, according to the client's needs.

  • Organize and coordinate other PR, Digital, and End-Consumer initiatives, according to the clients' action needs.

  • Coordinate client visits to the market in Brazil, including schedule management.

  • Proactively send clients' information and news to journalists.

  • Execute the creative development of strategic public relations plans.

  • Assist in the management of the company's new business, as instructed by the area manager.

Requirements:

  • Bachelor's degree in Public Relations, Journalism, or related fields.

  • Minimum of 4 years of experience in Public Relations, preferably in the Travel and Tourism sector.

  • Fluency in English and Spanish (oral and written).

  • Experience in the daily management of international clients.

  • Good knowledge of and connections with the Brazilian press.

  • Availability to travel (national and international).

  • Proficiency in the Microsoft Office Suite (Excel, Word, Outlook) and SharePoint.

  • Excellent verbal and written communication skills.

  • Proactivity.

  • Organization, attention to detail, and ability to meet deadlines.

  • Valid personal documentation for national and international travel.

Nice-to-haves:

  • A valid US visa will be considered a plus.

  • Ease in receiving and accompanying international clients in Brazil, suggesting local experiences and ensuring a great reception.

About the position:

  • Location: São Paulo – Av. Paulista region.

  • Hybrid work model.

  • Working hours: 9:00 AM to 6:00 PM (Monday to Friday).

Skills Required

  • Bachelor's degree in Public Relations, Journalism, or related fields
  • Minimum of 4 years of experience in Public Relations, preferably in Travel and Tourism
  • Fluency in English and Spanish (oral and written)
  • Experience in the daily management of international clients
  • Good knowledge of and connections with the Brazilian press
  • Availability to travel (national and international)
  • Proficiency in Microsoft Office Suite (Excel, Word, Outlook) and SharePoint
  • Excellent verbal and written communication skills
  • Proactivity
  • Organization, attention to detail, and ability to meet deadlines
  • Valid personal documentation for national and international travel
  • A valid US visa
  • Ease in receiving and accompanying international clients in Brazil, suggesting local experiences
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The Company
800 Employees
Year Founded: 1994

What We Do

AVIAREPS is a global leader in General Sales Agent (GSA) representation, marketing, and communications services for the aviation, tourism, hospitality, and lifestyle sectors. Founded in 1994, the company provides strategic partnership solutions, including sales, public relations, and digital marketing, to airlines, tourism boards, and hotels, operating through an extensive international network of offices to drive brand awareness and revenue growth.

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