PR Assistant

PR ASSISTANT

Location: Panamá, Panamá City

Reports to: Fashion, Watches & FJ, & Celebrities Press Manager

Contract: Full-time and permanent position

YOUR ROLE @CHANEL

Support Communication of CHANEL’s Fashion, Watches & FJ, Celebrities & Corporate novelties to the Latin American press and create desire for our products.

WHAT IMPACT YOU CAN CREATE AT CHANEL

• Support the organization and logistics for Press and Fashion Boutique Events under supervision of the Fashion PR Manager
• Keep the inventory, organization, and loans of the Panama Press Rack.
• Main contact for the Fashion and Watches & FJ shopping requests and responsible for the follow up with the stylists and the team from the international press showrooms in New York and Paris.
• Upload Fashion, Watches & FJ, Corporate and VIP clippings in the platform and work on Fashion reports for Paris twice a month.
• Send press releases and press material to regional press on a daily and weekly basis, as needed.
• Create and supervise social media campaigns on Lefty
• Collect, format & save clippings from Local Agencies and Edit Link
• Keep track of monthly payments on Basware and revise budget monthly with PR Manager & Finance Dept.
• Handle daily communication with journalists and influencers from 17 countries
• Organize the logistics and accreditation for Fashion shows in Paris and travelling collections with the Fashion PR manager.
• Keep an eye out for new talents (celebrities, press, influencers)
• Support organization of all local events.
• Support Communications VP with Administrative duties (travel itineraries, meetings, etc.) Coordinate Press Rack logistics
• Collect Clippings & Report Visibility to Paris Monthly
• Strong support to the PR manager

YOU ARE ENERGIZED BY

• Developing and nurturing relationships with clients, media contacts, influencers, and other stakeholders.
• Coming up with innovative PR strategies, campaigns, and messaging that capture attention and resonate with target audiences.
• Crafting compelling narratives and storytelling that effectively communicates a brand's message, values, and unique selling propositions.
• Engaging with journalists, bloggers, and media outlets to pitch stories, secure media coverage, and build positive relationships.
• Organizing and executing events, such as press conferences, product launches, or promotional events.

WHAT YOU WILL BRING TO THE ROLE

• You must be fluent both in English and Spanish (French a plus).
• 2+ years of proven experience in a similar role, preferably in the luxury business.
• Bachelor’s degree of science in Business Administration, PR, Marketing or related.
• Be able to work with deadlines, strong sense of detail, creative and innovative thinker, excellent communications skills, and strong decision-making skills.
• Understanding of PR and marketing concepts and practices.
• Computer savvy: working knowledge of databases, excel and design software (e.g., Photoshop) is a plus.
• An established press network in the region is a plus.

WHAT YOU WOULD GAIN FROM THIS EXPERIENCE

• Enhance written and verbal communication skills through crafting press releases, pitching stories to journalists, delivering presentations, and engaging with stakeholders across various platforms.
• Learn to think strategically by aligning PR activities with organizational goals, anticipating potential challenges, and proactively planning campaigns to achieve desired outcomes.
• Developing innovative PR campaigns, finding unique angles to pitch stories, and overcoming challenges in media coverage require creative problem-solving skills.

WHAT YOU WILL LEARN / WHAT CHANEL CAN OFFER YOU

• You will learn about one of the biggest House of Luxury Fashion in the world.
• Collaborating with team members on various projects, managing timelines, prioritizing tasks, and ensuring projects are completed on time and within budget.
• How to craft compelling stories, tailor messages to different platforms and demographics, and use language strategically to achieve desired outcomes.
• PR is a fast-paced and ever-changing field, and professionals learn to adapt quickly to new challenges, emerging trends, and unexpected developments.

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.