About Million Dollar Baby Co.
Welcome to Million Dollar Baby Co.! We started in 1990 and are proudly family-owned and operated in Los Angeles. Since then, MDB Co. has grown to 6 distinct brands of children's furnishings ranging in style, aesthetic, and price point, while carrying some of the industry's most eco-conscious and award-winning designs. Our family of brands include: Babyletto, DaVinci, Nursery Works, Namesake, Monogram by Namesake, and Carter's by DaVinci. We can be found in mass retailers like Target and Amazon to your local mom-and-pop baby shop to specialty retailers like Pottery Barn Kids and Crate and Barrel. At MDB Co., we credit all our success to our mighty, diverse team of more than 110 smart and fun individuals who make an impact every day! Our team members are our #1 priority and we partner with exceptional suppliers and retailers from around the world who share our values. Lastly, we are proud that we have been awarded Great Place to Work in '23, '24, '25 Built in LA Best of List '23, '24, '25 Fortune Best Places to Work '24. It's truly an amazing place to work! We welcome you to learn more about our company and our fantastic team.
Teddy Fong
CEO
About the Role:
We are seeking a PR & Communications Manager with a strong media network, impeccable storytelling skills, and proven ability to secure meaningful coverage. This role requires a mix of creativity and accountability: the ability to craft stories that resonate while also tracking, analyzing, and proving ROI across all communications efforts.
The ideal candidate will be an expert in PR and media communications who thrives on both the art of storytelling and the science of analytics. They’ll own press and influencer communications, partnership development, affiliate program leadership, and thought leadership initiatives for the executive team.
What You’ll Be Doing:
Media Relations & Press
- Build and maintain strong relationships with editors, journalists, and media partners across lifestyle, parenting, design, and business outlets.
- Proactively pitch brand and product stories, securing ongoing coverage across print and digital (including roundups & best of lists)
- Write and distribute press releases, media alerts, and pitches with a strong brand voice and creative angles.
- Manage press inquiries and coordinate interviews, quotes, and commentary.
Creative Storytelling & Brand Building
- Develop and execute PR campaigns that highlight brand purpose, innovation, and cultural relevance.
- Identify opportunities for unique, high-impact storytelling across earned, owned, and shared channels.
- Collaborate with Marketing on events, collaborations, and partnerships that drive buzz.
Influencer & Partnership Management
- Act as the point of contact for inbound influencer and partnership requests.
- Manage product seeding, tracking, and ROI reporting for influencer outreach.
- Develop new influencer, celebrity, and partnership collaborations aligned with brand strategy.
Affiliate Program Development
- Spearhead the launch and management of an affiliate marketing program.
- Identify and onboard affiliate partners, optimizing performance and reporting results.
Analytics, Reporting & ROI
- Track and analyze PR and influencer campaign performance using KPIs such as impressions, SOV, traffic, sentiment, earned media value (TMV), and conversions.
- Develop monthly and quarterly reports to demonstrate ROI of PR and communications initiatives.
- Translate data into actionable insights for leadership and cross-functional teams.
- Continuously optimize outreach strategies based on analytics and benchmarks.
Executive Thought Leadership
- Develop a proactive thought leadership program for Million Dollar Baby Co.’s executives, securing opportunities for bylines, op-eds, speaking engagements, and industry panels.
- Draft articles, commentary, and Q&As that position leadership as experts in parenting, design, retail, and business innovation.
- Partner with executives to ensure their voice and perspective are authentically
Cross-Functional Collaboration
- Work with Creative, Social, Brand, and Sales teams to align messaging and maximize amplification of PR moments.
- Provide leadership with regular updates on communications performance and opportunities.
What You Bring to the Table:
- 6+ years of experience in PR, Communications (agency or in-house).
- Strong, established relationships with editors, journalists, and media contacts in lifestyle, parenting, and design categories.
- Proven success securing meaningful media placements across multiple platforms.
- Exceptional writing skills with experience drafting press releases, bylines, op-eds, and executive messaging.
- Skilled in influencer management, product gifting, and partnerships.
- Familiarity with affiliate program setup and management.
- Strong analytical skills with experience tracking impressions, TMV, conversions, and ROI.
- Proficiency with PR and analytics tools (e.g., Cision, Aspire, Google Analytics, affiliate platforms).
- Highly organized, proactive, and able to juggle multiple priorities in a fast-paced environment.
Our Benefits:
- 100% of your health, dental and vision insurance monthly premiums paid by us!
- Flexible PTO because we respect the need for work/life harmony
- Company matching 401(k)
- Vacation reimbursement and health & wellness subsidy programs
- Tuition reimbursement
- Matching charitable donations to the nonprofit organization of your choice
- Company-wide monthly celebrations - lunch is on us!
- Dog-friendly workplace, yes! You can bring your best friend to work
- Free MDB Co. swag + generous employee discount on products
At Million Dollar Baby Co., we’re passionate about diversity and welcome applicants from all backgrounds. Our diversity, inclusion and equity committee (DIEC) strives to break barriers for minority communities, help educate the company on pertinent topics, and work to ensure equal opportunities for existing and potential employees. Since its formation in 2020, our committee has focused on multiple areas, some include hiring, community involvement and continuous learning about Diversity, Inclusion and Equity.
Million Dollar Baby Company is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and/or recruitment process.
Top Skills
What the Team is Saying
What We Do
Million Dollar Baby Co. started in 1990 and is proudly family-owned and operated in Los Angeles. Over 35 years later, MDB has grown to 6 distinct brands of children's furnishings ranging in style, aesthetic, and price point, while carrying some of the industry's most eco-conscious and award-winning designs. We can be found in mass retailers like Target and Amazon to your local mom-and-pop baby shop to specialty retailers like Pottery Barn Kids and Crate and Barrel. At MDB Co., we credit all of our success to our mighty team of more than 110 smart, fun, and diverse individuals who make an impact every day!
Under the Million Dollar Baby Co. parent company are our family of brands: Babyletto, Namesake, Monogram, DaVinci, Carter's by DaVinci, and Nursery Works. We design all of our furniture in-house and have been featured in Inc. Magazine, Vogue, Bloomberg, and many others!
As a family business, we treat our community like our family. Our team authentically cares about each touchpoint through our customer’s experience with our brands. Our team members are our #1 priority and we partner with exceptional suppliers and retailers from around the world who share our values.
At Million Dollar Baby Co., we’re passionate about diversity and welcome applicants from all backgrounds and experiences. Our diversity, inclusion and equity committee (DIEC) strives to break barriers for minority communities, help educate the company on pertinent topics, and work to ensure equal opportunities for existing and potential employees. Since its formation in 2020, our committee has focused on multiple areas like hiring, community involvement, and continuous learning about Diversity, Inclusion and Equity.
We welcome you to learn more about our company and our fantastic team. We’d love to talk to you!
Why Work With Us
We truly want to be the best place you'll ever work! We treat all team members with respect and do not believe in the traditional corporate culture. We are a team-first culture that ensures every employee has the opportunity to grow and learn.
Gallery
Million Dollar Baby Co. Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We embrace a flexible hybrid work model that supports both collaboration and work-life balance. Team members are required to work in-office on Tuesdays and Wednesdays, with the option to work from home or in the office for the remainder of the week.
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