The Role
Lead UPI GMV and transaction growth across Paytm’s merchant ecosystem. Drive merchant retention, reactivation, share of wallet, cohort-based segmentation, lifecycle campaigns, funnel optimization, and hypothesis-led experimentation. Partner cross-functionally with Product, Engineering, Data, Marketing, and Business teams while leading growth charters and mentoring team members.
Summary Generated by Built In
About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role:
We are looking for a strategic, data-driven Growth leader to drive UPI GMV and transaction growth across the Paytm ecosystem. The role will focus on increasing merchant transaction volumes, improving share of wallet, retaining high-value merchants and reducing churn through targeted, cohort-led growth strategies. The ideal candidate will combine strong growth and analytical thinking with expertise in experimentation, segmentation and lifecycle management to drive sustainable business outcomes at scale.
Key Responsibilities:
- UPI Growth: Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance.
- High Value Merchant Retention: Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn.
- Share of Wallet and Market Share: Develop strategies to increase Paytm’s share of merchant transactions and strengthen market position.
- Cohort led Growth: Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention.
- Growth Analytics and Experimentation: Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing to improve business outcomes.
- Lifecycle Management: Design targeted engagement, retention and win back initiatives, including active-to-soft-churn interventions.
- Cross Functional Collaboration: Partner with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities and execute scalable initiatives.
- Team Leadership: Lead growth charters, mentor team members and foster a culture of ownership, analytical thinking and execution excellence.
What We’re Looking For:
- 6–9 years of experience in growth management, product growth, business strategy or lifecycle marketing.
- Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments.
- Proven track record of driving GMV, transaction growth, merchant engagement and retention.
- Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel optimization.
- Strong data-led growth and experimentation experience, including growth analytics, hypothesis testing and A/B testing.
- Experience with lifecycle management, customer segmentation and data-driven retention and win back strategies.
- Familiarity with AI/Agentic capabilities to enhance growth initiatives, automation or personalization is a plus.
- Strong strategic thinking, stakeholder management and cross-functional collaboration skills.
- Experience leading teams or owning growth charters, with high ownership and a strong bias for execution.
- Ability to operate effectively in a fast-paced, ambiguous and data-driven environment.
Why join us : We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in India.
Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Skills Required
- 6-9 years of experience in growth management, product growth, business strategy, or lifecycle marketing
- Experience in Tier-1 product, consumer internet, or fintech companies
- Proven track record driving GMV, transaction growth, merchant engagement, and retention
- Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation, and funnel optimization
- Experience with data-led growth experimentation, growth analytics, hypothesis testing, and A/B testing
- Experience with lifecycle management, customer segmentation, and data-driven retention and win-back strategies
- Familiarity with AI/Agentic capabilities for growth initiatives, automation, or personalization
- Strong strategic thinking, stakeholder management, and cross-functional collaboration skills
- Experience leading teams or owning growth charters
- Ability to operate effectively in a fast-paced, ambiguous, and data-driven environment
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
