PPC Strategist (Paid Media)

Posted 3 Days Ago
Be an Early Applicant
Irvine, CA, USA
In-Office
80K-120K Annually
Mid level
Financial Services
The Role
Own day-to-day PPC campaign management to meet lead volume, CPL, and efficiency goals. Lead bid strategy, budget pacing, optimizations, and testing. Perform deep-funnel and keyword-level analysis, ensure regulated-ad compliance, collaborate with Creative and Data/Analytics, and present performance and recommendations to the SVP.
Summary Generated by Built In
PPC Strategist (Paid Media)
Location: Hybrid - Irvine, CA
Job Type: Full Time

Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees. 
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!

We are looking for a PPC Strategist to independently own paid media strategy and performance across a growing portfolio of accounts, reporting directly to the SVP of Marketing & Analytics.
 
Role & Responsibilities:
  • Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
  • Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
  • Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution.
  • Conduct deep-funnel analysis — CPC, CPM, CPA, CPL — down to the keyword level, and translate findings into actionable recommendations. 
  • Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch.
  • Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency.
  • Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals. • Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.
Requirements:
  • Bachelor's degree in Marketing or equivalent business experience.
  • 3–5 years of hands-on experience managing PPC campaigns at scale, working independently.
  • Proven track record managing Google Ads, Microsoft Ads, Meta Ads, and other platforms end-to-end — account structure, budget ownership, and testing frameworks. 
  • Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision.
  • Experience managing budgets exceeding $2Mil
  • Prior experience in a regulated industry (financial services, mortgage, insurance) preferred.
  • Comfortable operating with full autonomy in a fast-paced environment with minimal oversight
The annual salary for this position is $80,000-$120,000
 

Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include: 

  • Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service. 
  • Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed. 
  • 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday) 
  • Multiple PPO Medical Plans, as well as HDHP eligible plan. 
  • Dental Coverage 
  • Vision Coverage 
  • Company Paid Life Insurance 
  • 401K with a generous employer match 
  • Additional Benefits including – Optional Life, FSA, Pet Insurance etc. 
  • Free Legal Services 
  • Employee Loan Program 

Skills Required

  • Bachelor's degree in Marketing or equivalent business experience
  • 3-5 years of hands-on experience managing PPC campaigns at scale
  • Proven track record managing Google Ads, Microsoft Ads, Meta Ads end-to-end (account structure, budget ownership, testing frameworks)
  • Strong analytical skills with ability to translate data into strategic decisions without close supervision
  • Experience managing budgets exceeding $2Mil
  • Prior experience in a regulated industry (financial services, mortgage, insurance)
  • Comfortable operating with full autonomy in a fast-paced environment with minimal oversight

Mutual of Omaha Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mutual of Omaha and has not been reviewed or approved by Mutual of Omaha.

  • Retirement Support Retirement support is positioned as a standout, with a dollar-for-dollar 401(k) match up to 6% plus an additional employer retirement contribution. Immediate vesting on the match strengthens the perceived reliability of this component of total rewards.
  • Flexible Benefits Flexible work arrangements are framed as a meaningful part of the total rewards proposition, with work-from-home flexibility and company-provided equipment commonly highlighted. This flexibility can increase the perceived value of compensation even when base pay is not described as top-of-market.
  • Fair & Transparent Compensation Compensation is characterized as generally competitive rather than exceptional, with stronger alignment in certain corporate tracks such as engineering, data, and actuarial roles. Role-by-role benchmarking is repeatedly emphasized, indicating pay outcomes are viewed as dependent on job family, level, and location.

Mutual of Omaha Insights

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The Company
HQ: Omaha, NE
7,923 Employees
Year Founded: 1909

What We Do

Founded in 1909, Mutual of Omaha is a highly-rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com. Mission: Our mission we help our customers protect what they care about and achieve their financial goals. Vision: For every customer a financial future imagined, planned, and secured. Values: 1. We exist for our customers 2. We act with integrity 3. We are innovative 4. We are accountable for results 5. Together we achieve greatness. Registered Representatives offer securities through Mutual of Omaha Investor Services, Inc., FINRA (www.finra.org)/ SIPC (www.sipc.org). Investment Advisor Representatives offer advisory services through Mutual of Omaha Investor Services, Inc. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business. Home Office Address: 3300 Mutual of Omaha Plaza, Omaha, NE 68175. The third-party comments displayed are not verified, may not be accurate and are not necessarily representative of our client experiences. Any links to third-party websites and resources are provided solely as a convenience to you and not as an endorsement of the content. We make no representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party. Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company is licensed nationwide. Each underwriting company is responsible for its own contractual and financial obligations.

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