The Role
The PPC Specialist will create and manage PPC campaigns, optimize performance, maintain customer relationships, and analyze data to drive results.
Summary Generated by Built In
Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers.
We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs.
We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?
Purpose of the role
As a PPC Specialist, you will be responsible for the build, execution, and ongoing management of PPC campaigns for a portfolio of customers. The winning candidate will be hugely enthusiastic about PPC and will be adept at partnering closely with customers, devising, and executing results-driven PPC strategies.
Role & Responsibilities
- Create and optimise PPC campaigns using Google Ads and Microsoft Ads platforms
- Using ads platforms and other tools available, provide data and insight to boost PPC performance
- Become your clients’ primary point of contact for their PPC needs, building strong working relationships
- Ability to present and explain PPC strategy, reasoning and solutions to your customers
- Adopt an innovative way of working, coming up with new ways and channels to enhance the performance of your clients’ PPC activity
- Identify areas of opportunity within your existing client base, to drive performance and deliver against department revenue targets
- Attend client status calls, monthly business reviews and quarterly business reviews in which you will present campaign performance and recommendations, either face-to-face or remotely
- Ability to support new business pitches, presenting our PPC capabilities to new potential clients
- Generate strong working relationships with our GTM, customer success and marketing teams to identify opportunities for growth and minimise customer churn
- Actively research and keep up to date with marketing trends, with a specific focus on PPC
- Share your experience and knowledge with other members of the marketing services team
- Proactively identify case study material, working with our brand marketing and communications team to create the documentation
- Facilitate & embed any strategic objective(s) that may be requested by line management or directors of the business
Skills / Knowledge & Experience
- 2+ years experience in a PPC role, working with Google Ads and Microsoft Ads
- Experience with running international accounts or overseas accounts
- Proven track record of delivering successful PPC campaigns to customers
- Strong analytical skills to interpret data, analyse trends and make informed decisions
- Outstanding knowledge of digital marketing services including PPC, SEO and social media advertising
- Strong digital skills & proficient with Microsoft Office
- Experience using Google Analytics to interpret data
- Ability to demonstrate your expertise to customers and internal stakeholders, using data to support your ideas and recommendations
- Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively
- Ability to work autonomously where required to achieve the best results for our customers
- Comfortable simultaneously working across multiple customers and projects
Why join us?
We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.
An inclusive environment to thrive
We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.
Be rewarded for your efforts
We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.
Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials.
We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.
Top Skills
Google Ads
Google Analytics
Microsoft Ads
MS Office
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The Company
What We Do
As the largest global automotive technology company, Keyloop delivers cutting-edge solutions, tailored to the modern needs of auto retailers and OEMs alike. With 40 years of automotive DNA, and a deep understanding of what it takes to drive success, Keyloop solutions are delivered in over 90 countries, and trusted by more 20,000 retailers and 80 OEMs worldwide.
From the showroom to the workshop, and everything in between, its technology facilitates distinctive customer experiences between key systems, tools and departments. With modern consumers demanding increasingly high levels of service and responsiveness, Keyloop and their partners connect retailers and OEMs to consumers through every step of their journey.
Keyloop delivers a proven technology ecosystem that redesigns the automotive retail experience to cultivate lasting loyalty and optimise margins through increased efficiency, elevated experiences, and unrivalled connected data.
For more information, please visit www.keyloop.com
