The Role
Manage and optimize PPC and paid social campaigns across Google Ads, Microsoft Ads, and other platforms. Responsibilities include campaign creation, keyword research, bid and audience targeting, A/B testing, landing page and ad copy optimization, competitor analysis, performance reporting, and testing new platform features. The role collaborates with the marketing team, supports internal and client campaigns, and reports to the Marketing Manager.
Summary Generated by Built In
Silver Bell Group is expanding its Marketing team and is looking for a proactive and analytical PPC Specialist to support both our internal marketing efforts and client campaigns. If you enjoy managing paid media across channels, working closely with cross-functional teams, and driving measurable results – we’d love to connect with you.
Key responsibilities:
- Create, monitor, and report on all PPC (Pay-Per-Click) advertising activities across relevant platforms.
- Optimize paid campaigns on social media channels to maximize performance and ROI.
- Continuously improve campaign performance by adjusting keyword bids, targeting by device and audience, conducting keyword research, and A/B testing of landing pages and ad copy.
- Audit, rebuild, and enhance existing campaigns to align with business goals and market conditions.
- Plan and launch new ad campaigns from concept to execution.
- Conduct regular data analysis and provide detailed performance reports for all paid media campaigns.
- Test and implement new beta features offered by Google Ads and Microsoft Ads to stay ahead of platform innovations.
- Perform in-depth competitor analysis to understand market dynamics better and identify opportunities.
- Collaborate closely with the broader marketing team to ensure alignment with overall strategy and messaging.
- Stay up to date with the latest trends, tools, and updates in the Google Ads ecosystem and paid media industry.
- Report directly to the Marketing Manager.
Key responsibilities:
- Minimum 5 years of experience in managing PPC campaigns (Google Ads, Microsoft Ads, Paid Social) or in a similar role.
- Advanced proficiency in English – both written and spoken, with the ability to communicate clearly with internal teams and clients.
- Strong understanding of campaign analytics, A/B testing, keyword strategy, bidding models, audience targeting, and relevant ad platforms.
- Ability to work independently, prioritize effectively, and meet deadlines in a fast-paced environment.
What we offer:
- Full-time on-site role in a modern office in the heart of Belgrade
- Opportunity to work on high-budget campaigns and performance-driven projects
- End-to-end involvement in campaign planning, execution, and optimization
- Support from a dedicated in-house team (design, copy, development, strategy)
- Clearly defined goals, KPIs, and regular feedback
- Professional development opportunities and participation in strategic discussions
Skills Required
- Minimum 5 years of experience managing PPC campaigns or in a similar role
- Experience with Google Ads, Microsoft Ads, and paid social campaigns
- Advanced proficiency in written and spoken English
- Strong understanding of campaign analytics, A/B testing, keyword strategy, bidding models, audience targeting, and relevant advertising platforms
- Ability to work independently, prioritize effectively, and meet deadlines in a fast-paced environment
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The Company
What We Do
Silver Bell Group is a nearshore business process outsourcing provider helping global companies streamline sales and customer experience. Founded in 2014, it builds dedicated teams in South and East Europe that operate as extensions of clients’ businesses. Its tailored services span customer engagement, sales, lead generation, technical support, finance and back-office operations, marketing, talent management, and customer acquisition and retention.
