PPC Manager

Posted 8 Days Ago
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Noida, Gautam Buddha Nagar, Uttar Pradesh, IND
In-Office
Senior level
eCommerce • Information Technology • Consulting
The Role
Manage and optimize PPC strategies across Google Ads and other paid media channels. Responsibilities include budget management, campaign structure, bidding, targeting, keyword and audience research, conversion tracking, A/B testing, performance analysis, forecasting, dashboard reporting, and improving ROAS and profitability. The role also involves cross-functional collaboration, staying current with advertising best practices, and mentoring junior PPC specialists.
Summary Generated by Built In
PPC Manager

Location: Noida, Uttar Pradesh
Experience: 6+ Years
 

Job Summary

We are looking for a highly skilled PPC Manager with 6+ years of experience in paid advertising and performance marketing. The candidate will be responsible for developing and executing PPC strategies, managing advertising budgets, optimizing campaigns, analyzing performance, and driving profitable growth.

Key Responsibilities
  • Develop and execute comprehensive PPC strategies aligned with business objectives.
  • Manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube.
  • Manage and optimize substantial PPC budgets.
  • Conduct keyword research, competitor analysis, audience research, and market analysis.
  • Build effective campaign structures, targeting strategies, bidding strategies, and audience segments.
  • Continuously optimize bids, budgets, keywords, search terms, ads, audiences, and campaign settings.
  • Analyze campaign data and identify performance trends and growth opportunities.
  • Improve ROAS, CPA, CPL, CTR, CPC, conversion rate, and overall campaign profitability.
  • Plan and execute A/B tests for ads, landing pages, targeting, and bidding strategies.
  • Work closely with SEO, content, creative, development, and sales teams.
  • Ensure accurate conversion tracking and reporting.
  • Build and maintain PPC dashboards and performance reports.
  • Forecast advertising spend and campaign performance.
  • Mentor junior PPC specialists and support team development.
  • Keep up with changes in Google Ads, Microsoft Ads, analytics, tracking, and paid media best practices.
Required Skills & Qualifications
  • 6+ years of professional PPC/paid media experience.
  • Advanced hands-on experience with Google Ads.
  • Strong knowledge of PPC strategy, bidding, targeting, optimization, and reporting.
  • Experience managing medium to large advertising budgets.
  • Strong analytical and data interpretation skills.
  • Proficiency in GA4 and Google Tag Manager.
  • Strong understanding of conversion tracking and attribution.
  • Knowledge of landing-page and conversion-rate optimization.
  • Excellent communication and presentation skills.
  • Ability to independently manage PPC strategy and execution.
  • Google Ads certification is preferred.
  • About Us
  • EbizON is a global team specializing in building technology products and driving growth through multi-channel digital marketing. We’ve partnered with Fortune companies, eCommerce brands, SaaS firms, and VC-funded startups—helping over a dozen billion-dollar companies with consulting, technology, and digital transformation.

    We take pride in our fun, collaborative, and growth-focused culture built on integrity, creativity, innovation, mindfulness, and teamwork. Our goal is simple—make life better by giving people peace of mind through impactful solutions.

    Why Join Us
  • Equal Opportunity Employer: We value diversity and inclusivity across all teams.

  • Flexible Timings: Enjoy the freedom to balance work and life your way.

  • Global Exposure: Collaborate with clients worldwide through virtual platforms like Teams and Zoom.

  • Retreats & Celebrations: Connect, unwind, and celebrate with fun Fridays and festive events.

Skills Required

  • 6+ years of professional PPC or paid media experience
  • Advanced hands-on experience with Google Ads
  • Strong knowledge of PPC strategy, bidding, targeting, optimization, and reporting
  • Experience managing medium to large advertising budgets
  • Strong analytical and data interpretation skills
  • Proficiency in GA4 and Google Tag Manager
  • Strong understanding of conversion tracking and attribution
  • Knowledge of landing-page and conversion-rate optimization
  • Excellent communication and presentation skills
  • Ability to independently manage PPC strategy and execution
  • Google Ads certification
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The Company
HQ: Noida, UP
345 Employees
Year Founded: 2007

What We Do

Ebizon is the leading e-commerce and digital activation agency for brands and retailers globally. We have assisted over a dozen billion dollar companies with consulting, technology, operations, and digital marketing capabilities in managing their unique brand online. We work with global online retailers, publishers, CSR groups, non-profits, and government institutions. * Headquartered in New Delhi, Ebizon's growing client list includes Intel, Tesco, DSM, Wieden+Kennedy, Future Group, DDB Mudra, Rediffusion Y&R, VSNL, Tata Motors, Jagran Prakashan Group, DSM and others. * We take pride in serving our Fortune 500 customers as well as product start-ups in the Education & Non-Profit verticals. * Ebizon is also the premier provider of Enterprise class Drupal Scaling Solutions. Ebizon is founded by ex-IITians whose management & advisory team has the experience of working at Internet companies like Yahoo & TribalFusion. Ebizon management / advisory have educational degrees from world-class institutions like IIT, Stanford and Haas, School of Business, Berkley

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