PPC & Lead Generation Specialist
Silver Bell Group is expanding its marketing team and is looking for a
results-driven and analytical PPC & Lead Generation Specialist.
In this role, you will be responsible for planning, launching, and optimizing
paid ad campaigns across Google Ads and Meta Ads platforms, with a strong focus
on lead generation and performance-driven outcomes.
Key Responsibilities:
- Develop and manage PPC campaigns on
Google Ads and Meta Ads (Facebook/Instagram)
- Create and execute lead generation
strategies aligned with campaign goals
- Conduct A/B testing of ad creatives,
headlines, CTAs, and landing page elements
- Monitor and optimize campaign
performance metrics
- Collaborate with designers,
copywriters, and developers on ad assets and landing pages
- Utilize tools like GA4,
Google Tag Manager, and Semrush for tracking, insights, and
reporting
- Prepare weekly/monthly performance
reports and participate in strategy reviews
- Recommend and implement improvements
related to CRO and email nurturing flows
Requirements:
- Minimum
2 years of experience in PPC advertising and lead generation
- Strong
knowledge of Google Ads and Meta Ads platforms
- Hands-on experience with GA4,
Google Tag Manager, and Semrush
- Solid understanding of conversion
funnels, campaign tracking, and attribution
- Self-starter with strong analytical
and performance-oriented mindset
- Team player with effective
communication and collaboration skills
- Advanced English proficiency (B2+/C1
level)
What We Offer:
- Full-time on-site role in a modern office
in the heart of Belgrade
- Opportunity to work on high-budget
campaigns and performance-driven projects
- End-to-end involvement in campaign
planning, execution, and optimization
- Support from a dedicated in-house
team (design, copy, development, strategy)
- Clearly defined goals, KPIs, and
regular feedback
- Professional development
opportunities and participation in strategic discussions
Skills Required
- Minimum 2 years of experience in PPC advertising and lead generation
- Strong knowledge of Google Ads and Meta Ads platforms
- Hands-on experience with GA4, Google Tag Manager, and Semrush
- Understanding of conversion funnels, campaign tracking, and attribution
- Analytical and performance-oriented mindset
- Effective communication and collaboration skills
- Advanced English proficiency at B2+/C1 level
What We Do
Silver Bell Group is a nearshore business process outsourcing provider helping global companies streamline sales and customer experience. Founded in 2014, it builds dedicated teams in South and East Europe that operate as extensions of clients’ businesses. Its tailored services span customer engagement, sales, lead generation, technical support, finance and back-office operations, marketing, talent management, and customer acquisition and retention.
