The Role
The PPC Consultant will lead the planning, execution, and optimization of paid ad campaigns, focusing on performance metrics and strategic improvements.
Summary Generated by Built In
About Apilayer
Apilayer is a leading provider of powerful, scalable APIs used by developers and businesses worldwide. We deliver reliable data solutions that help companies build, automate, and optimize their products. As we continue to expand our global footprint, we are looking for a skilled PPC Consultant to drive high-impact paid acquisition strategies across our portfolio.
Role Overview
The PPC Consultant will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms. This role requires deep expertise in PPC strategy, data-driven decision-making, and performance optimization. You will work closely with our growth, product, and marketing teams to increase conversions, reduce acquisition costs, and scale our campaigns efficiently.
Key Responsibilities
Role Overview
The PPC Consultant will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms. This role requires deep expertise in PPC strategy, data-driven decision-making, and performance optimization. You will work closely with our growth, product, and marketing teams to increase conversions, reduce acquisition costs, and scale our campaigns efficiently.
Key Responsibilities
- Develop and manage PPC campaigns across Google Ads, Bing, LinkedIn, and other relevant platforms.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor and optimize campaign performance to improve CTR, conversions, and ROAS.
- Create compelling ad copy and collaborate with design teams for engaging creatives.
- Perform regular A/B testing on ads, landing pages, and targeting strategies.
- Analyze performance data and provide actionable insights and recommendations.
- Manage budgets, forecast performance, and ensure cost-efficient spending.
- Stay updated on industry trends, platform changes, and best practices.
- Prepare detailed performance reports and present findings to the team.
Qualifications
- Proven experience as a PPC Specialist/Consultant managing high-volume campaigns.
- Strong proficiency with Google Ads, Google Analytics, and other paid media tools.
- Excellent analytical skills with the ability to interpret data and make strategic decisions.
- Experience with SaaS or API-based solutions is a strong plus.
- Strong copywriting skills and familiarity with A/B testing methodologies.
- Ability to work independently and deliver results in a fast-paced environment.
- Strong communication and presentation skills.
Preferred Experience
- Experience with technical or developer-focused products.
- Familiarity with conversion tracking, tagging, and marketing automation tools.
An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
By submitting your application, you acknowledge that Idera, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention (e.g., for consideration for future opportunities).
In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting [email protected]. Idera, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.
In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting [email protected]. Idera, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.
Top Skills
Bing
Google Ads
Google Analytics
LinkedIn
Marketing Automation Tools
Ppc Tools
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The Company
What We Do
Idera, Inc. has always focused on the end-user, and helping software users make real-time technical decisions in business. Over the past 20 years, Idera, Inc. has delivered more tools and innovations to more people, and established itself as a trusted advisor by expanding the Idera, Inc. portfolio of brands. Idera, Inc. brands deliver the B2B software tools that technical users trust most. From database administration to application development to test management, our solutions help you do more for less so you can achieve your strategic goals.
