The Role
Manage and optimize paid advertising campaigns across Google Ads and Meta Ads for multiple accounts. Responsibilities include budget pacing, bidding, targeting, search-term management, conversion tracking, creative testing, landing-page optimization, performance analysis, reporting, account hygiene, and campaign QA.
Summary Generated by Built In
Key Responsibilities
- Set
up, manage, and optimise paid campaigns across Google Ads and Meta Ads for
multiple client accounts
- Own
daily budget pacing, bid strategy, audience targeting, keyword/search-term
hygiene, and campaign optimisation
- Coordinate
conversion tracking with Technology using GA4, GTM, Google Ads tags, and Meta
Pixel/CAPI requirements
- Work
with Design and Content teams on creative briefs, ad-copy tests, and
landing-page improvement opportunities
- Monitor
core performance metrics including CPL/CPA, ROAS, CTR, CVR, impression share,
frequency, and lead quality
- Prepare
clear weekly/monthly performance summaries with actions, not just platform
exports
- Maintain
account hygiene, naming conventions, change logs, and QA before campaign
launches
Must-Have Skills / Screening
Criteria
- Hands-on
working knowledge of Google Ads and Meta Ads Manager
- Strong
understanding of campaign objectives, bidding, targeting, attribution, and
conversion tracking
- Able
to interpret performance data and explain what action should be taken next
- Strong
Excel/Google Sheets skills for pacing, analysis, and reporting
- Comfortable
managing multiple accounts and budgets with high attention to detail
Good to Have
- Google
Ads and/or Meta Blueprint certifications
- Lead-generation
experience in education, services, or high-consideration categories
- Exposure
to LinkedIn Ads, programmatic, Performance Max, or offline conversion imports
.
Benefits
Skills Required
- Hands-on working knowledge of Google Ads and Meta Ads Manager
- Strong understanding of campaign objectives, bidding, targeting, attribution, and conversion tracking
- Ability to interpret performance data and recommend next actions
- Strong Excel and Google Sheets skills for pacing, analysis, and reporting
- Ability to manage multiple accounts and budgets with high attention to detail
- Google Ads and/or Meta Blueprint certifications
- Lead-generation experience in education, services, or high-consideration categories
- Exposure to LinkedIn Ads, programmatic advertising, Performance Max, or offline conversion imports
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The Company
What We Do
GladOwl Web Solutions Pvt. Ltd. is a full-service digital marketing agency based in Pune, India, helping brands build sustainable online presences. Its services include SEO, paid advertising, social media marketing, content strategy, lead generation, web development, and design. The Google Partner-certified agency develops customized, data-driven growth campaigns and has served more than 50 brands across education, real estate, healthcare, retail, and B2B.
