The Role
Leads paid advertising strategy and execution across Google, Meta, LinkedIn, and other platforms. Manages budgets, bidding, testing, optimization, reporting, and KPI improvement to maximize client ROI. Leads and mentors PPC specialists, coordinates with creative and marketing teams, presents insights to clients, manages relationships, and ensures campaign quality and timely delivery. Uses analytics and advertising tools to identify performance opportunities and stays current with platform and AI-driven advertising trends.
Summary Generated by Built In
Key Responsibilities
- Set
up, manage, and optimise paid campaigns across Google Ads and Meta Ads for
multiple client accounts
- Own
daily budget pacing, bid strategy, audience targeting, keyword/search-term
hygiene, and campaign optimisation
- Coordinate
conversion tracking with Technology using GA4, GTM, Google Ads tags, and Meta
Pixel/CAPI requirements
- Work
with Design and Content teams on creative briefs, ad-copy tests, and
landing-page improvement opportunities
- Monitor
core performance metrics including CPL/CPA, ROAS, CTR, CVR, impression share,
frequency, and lead quality
- Prepare
clear weekly/monthly performance summaries with actions, not just platform
exports
- Maintain
account hygiene, naming conventions, change logs, and QA before campaign
launches
Must-Have Skills / Screening
Criteria
- Hands-on
working knowledge of Google Ads and Meta Ads Manager
- Strong
understanding of campaign objectives, bidding, targeting, attribution, and
conversion tracking
- Able
to interpret performance data and explain what action should be taken next
- Strong
Excel/Google Sheets skills for pacing, analysis, and reporting
- Comfortable
managing multiple accounts and budgets with high attention to detail
Good to Have
- Google
Ads and/or Meta Blueprint certifications
- Lead-generation
experience in education, services, or high-consideration categories
- Exposure
to LinkedIn Ads, programmatic, Performance Max, or offline conversion imports
Skills Required
- Bachelor’s or Master’s degree in Marketing, Business Administration, Digital Marketing, or a related field
- 5–8+ years of experience in PPC or performance marketing
- Google Ads Certification
- Agency experience
- Meta Blueprint Certification
- Experience with Google Analytics 4
- Experience with Google Tag Manager
- Team leadership experience
- Budget management experience
- Excellent client communication skills
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The Company
What We Do
GladOwl Web Solutions Pvt. Ltd. is a full-service digital marketing agency based in Pune, India, helping brands build sustainable online presences. Its services include SEO, paid advertising, social media marketing, content strategy, lead generation, web development, and design. The Google Partner-certified agency develops customized, data-driven growth campaigns and has served more than 50 brands across education, real estate, healthcare, retail, and B2B.
