This position plays a key role in growing our Power & Energy retail customer base across all segments by leveraging initiatives such as priority service events, promotional campaigns, Customer Value Agreements, and Extended Service Coverage. A strong focus will also be placed on driving adoption of the Digital Toolbox and supporting broader sales activities, including sales funnel reporting and lead management.
We’re looking for a motivated candidate with a solid background in administrative tasks and a confident, customer-focused approach to phone outreach. If you’re passionate about sales, enjoy connecting with customers, and are ready to take the next step in your career, we encourage you to apply and be part of this dynamic and impactful team.
What’s in It for You:
Competitive salary of $66,500.00 to start plus a short-term incentive plan
Comprehensive benefits starting on day one
Pension & Share Purchase Plans
Paid vacation that increases with years of serviceJob Description:
Major Job Functions:
Proactively build quality customer relationships and manage an account base of 500-800 accounts
To develop a relationship with the customers in the assigned account base, conduct a proper needs analysis and make product recommendations based on the customers’ business needs
Maintain a minimum of 50 calls per week to promote, develop and qualify equipment leads and sell parts, service, labor, and customer value agreements
Maintain accurate customer account and machine population information, to support demographic targeting and forecasting for sales and promotions; conduct customer needs analysis and potential
Understand, update and utilize CRM (Customer Relationship Management System), PSET, and Cat applications such as SIMSi and SIS (Service Information System)
Have a strong understanding of Finning/Cat digital solutions and apps such as parts.cat.com, visionlink, the Cat Central App and Cat Inspect and how they help a customer receive maximum benefit from their equipment and their dealership
Support the sales organization in the assigned territory on an as needed basis. This includes on-site support for events, regional marketing programs and maintaining a positive dialogue with external sales reps in the region
Complete call programs for a variety of customer experience/relationship enhancements
Prepare and distribute the weekly sales funnel (excel)
Extended service coverage lead ownership
Specific Skills:
Mechanical aptitude
Strong customer service skills, customer empathy, conflict resolution skills
Excellent communication skills, comfortable making cold calls via telephone
Strong computer literacy, able to use or ability to learn VLOOKUP formula and pivot tables in Microsoft excel
Organized and ability to work independently
Basic selling skills
At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.
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What We Do
Finning is the world's largest Caterpillar dealer delivering unrivalled service for over 90 years. We sell, rent and provide parts and service for equipment and engines to customers in various industries, including mining, construction, petroleum, forestry and a wide range of power systems applications. Since 1933, when Finning was first established in Canada by Earl B. Finning, our name has conveyed integrity, reliability and resourcefulness. Over the years, the company has grown as a result of a genuine commitment to earning customer loyalty. With our broad product support infrastructure and unmatched service capabilities, we deliver solutions that enable customers to achieve the lowest equipment owning and operating costs while maximizing uptime. Finning employs over 13,000 people world-wide and operates in three geographies, with the head office in Vancouver, Canada.









