The Role
Lead and run qualitative and quantitative design research: translate client briefs into research plans, recruit and run interviews, focus groups and ethnography, synthesize primary and secondary data, map journeys and trends, produce personas and insights, present findings, and support ideation, testing and stakeholder workshops.
Summary Generated by Built In
Primary Requirements
Understand
Research Planning
Understand
- Ability to understand and comprehend a client Brief into a research brief taking into consideration the context of User, Category, Product, Business.
- Ability to create a research plan including: Preparation of research screeners, identifying the intended profiles for user interviews
- Coming with the discussion guides for achieving desired design insights tailored for multidisciplinary design verticals
- Experience of regularly using Design Research methods
- Craft user persona, Trend Mapping & Analysis, Outline customer journey mapping
- Customer Journey mapping & Scenario Mapping
- Understanding of Brand Archetype & Need Scope Framework and its application in B2B and B2C contexts
- Familiarity with market research nomenclature and processes
- Primary Research
- Conduct focus groups, surveys, interviews, and use other data collection methods to gather information about target audiences
- Ability to conduct ethnographic Research
- Secondary Research
- Compilation and extraction of external data sources and channels.
- Summary and Synthesis of existing data reports across sectors and categories, implications on design outcomes
- Competition and Bench marking
- Include Pattern (category codes) identification,
- Consumer insight awareness.
- Use data to identify trends, patterns and preferences to inform the design process.
- Draw insights from consumer, category, cross discipline learning, trends and business needs.
- Distinction in understanding research across communication design, product design and innovation and experience design.
- Deliver crafted personas, trends, concept spaces
- Present findings & Insights to all stake holders as needed.
Research Planning
- Identify or Device new effective methods of data collection
- Conduct product / prototype testing in controlled environments
- Experience in coordinating with external agencies / consultants where-ever required to deliver on requirements.
- Use AI Research tools to Augment Design Research
- Experience in use of Research Tools and Frameworks, gain deeper insights for design strategy and brand strategy.
- Consumer Payoff, 2x2 Competitor Analysis, Definition of Spaces, POV on category and competition positioning
- Build library of Micro and Macro trends for future reference and enquiries
- Contribute to or lead brainstorming and ideation sessions for internal stakeholders
- Co-creation of client workshops; crafting frameworks for co-creative and collaborative client workshops
- Have an entrepreneurial spirit and interest in building proprietary data and insights relevant for the company.
Skills Required
- Translate client briefs into research briefs considering user, category, product, and business context
- Create research plans including screeners and target profiles for user interviews
- Develop discussion guides tailored to multidisciplinary design verticals
- Regularly apply design research methods
- Craft user personas, trend mapping and analysis
- Customer journey mapping and scenario mapping
- Understand and apply brand archetype and Need Scope framework in B2B and B2C contexts
- Familiarity with market research nomenclature and processes
- Conduct primary research: focus groups, surveys, and interviews
- Ability to conduct ethnographic research
- Perform secondary research: compile, synthesize external data and reports
- Conduct competition and benchmarking, identify category patterns and consumer insights
- Use data to identify trends, patterns and preferences to inform design
- Deliver crafted personas, trends, concept spaces and present findings to stakeholders
- Coordinate with external agencies or consultants when required
- Use AI research tools to augment design research
- Conduct product/prototype testing in controlled environments
- Experience using research tools and frameworks to inform design and brand strategy
- Lead or contribute to brainstorming, ideation sessions and co-creative client workshops
- Build or contribute to a library of micro and macro trends and proprietary insights
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The Company
What We Do
Elephant Design Pvt. Ltd. is a strategic design and innovation consultancy that partners with organizations to transform them into dynamic, profitable, and meaningful entities. The company employs a human-centered approach to solve complex challenges, focusing on building brands, developing products, and curating holistic user experiences. By bridging strategy with execution, they create innovative solutions that drive meaningful change and focus on people and the future.
