JOB DESCRIPTION:
About Abbott
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 130 years of innovation, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 103.000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve.
MAKING A DIFFERENCE IN GLOBAL HEALTHCARE
We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies.
Description
The Portfolio & IVDR Transition & Strategic Customer Communication (EMEA) Infectious Disease leads the IVDD to IVDR transition as the key EMEA Commercial & Marketing representative, acting as the main stakeholder of the IVDR project group.
We are seeking a strategic and execution-driven Marketing Manager to lead the commercial transition from IVDD to IVDR across the EMEA region. This role will serve as a critical interface between Marketing, Commercial, Regulatory, and Customer-facing teams, ensuring that our messaging, pricing, and segmentation strategies are aligned with the evolving regulatory landscape and customer expectations.
The IVDR Transition & Strategic Customer Communication (EMEA) reports directly into the EMEA Marketing Director Infectious Disease
Main Responsibilities & Duties
- IVDR Transition Leadership
- Drive the marketing strategy and execution for IVDR transition across EMEA.
- Act as a central information broker, translating regulatory changes into actionable commercial insights.
- Collaborate with Regulatory Affairs, Product Management, and Commercial teams to ensure timely and accurate communication.
- Manage translation agencies and adapt messaging by product, language, and customer segment.
- Customer Segmentation & Communication
- Develop and maintain customer segmentation frameworks tailored to IVDR impact and product portfolio.
- Consult with Marketing Director and other Marketing functions from global to local level as well as General Managers to define communication strategies per customer type and region.
- Manage translation agencies and adapt messaging by product, language, and customer segment.
- Pricing Analytics & Governance
- Lead pricing analysis and governance initiatives to support IVDR-related product changes.
- Partner with Finance and Commercial teams to ensure pricing strategies are compliant, competitive, and customer centric.
- Strategic Communication Partner
- Serve as a sparring partner to senior leadership, providing data-driven insights and recommendations.
- Ensure consistent and compliant messaging across all customer touchpoints.
- Support the development of customer-facing materials, FAQs, and transition guides.
- Portfolio Management
- Participation to ad-hoc special projects (regional / global)
- Therapeutic Area Manager support on key projects
Relationships, main contacts
- Internal: Regional GMs and Commercial Directors, EMEA Marketing Managers, Global Strategic Marketing Franchise Leads, Launch Excellence Lead, Supply Chain Team, Commercial Excellence Team Lead
Requirements
- Required behaviors & skills
- Bachelor's or master’s degree in marketing, Business, Life Sciences, or related field; PhD or MBA preferred.
- 7+ years of experience in marketing, preferably in diagnostics, medical devices, or life sciences.
- Strong understanding of IVDR/IVDD regulations and their commercial implications.
- Proven experience in customer segmentation, pricing strategy, and multilingual communication.
- Excellent project management and stakeholder engagement skills.
- High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes
- Cultural awareness and cross-country sensitivity
- Balanced mix of strategic and tactical focus
- Positive mindset and collaborative attitude to bring down barriers for goals
- Knows how to set up two–way communication and collaboration with regional marketing teams and with cross-functional teams in order to achieve business results
- Customer-oriented, autonomous and reliable work attitude
- Ability to travel 20% of the time (nationally and internationally)
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:ID Infectious Disease
LOCATION:United Arab Emirates > Dubai : Ubora Tower2
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 15 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Not Applicable
Abbott Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Abbott and has not been reviewed or approved by Abbott.
-
Healthcare Strength — Health coverage is frequently characterized as comprehensive and a standout element of the package, with medical, dental, vision, mental health support, wellness resources, and care coordination highlighted. Feedback suggests these offerings materially enhance total compensation beyond base pay.
-
Retirement Support — Retirement programs feature strong 401(k)-style contributions and the Freedom 2 Save option that builds savings while employees pay down student loans. Feedback suggests these components are a core value driver of the overall package.
-
Leave & Time Off Breadth — Time off provisions are portrayed as generous, encompassing vacation, holidays, and paid parental leave. Feedback suggests this breadth meaningfully boosts perceived total rewards.
Abbott Insights
Similar Jobs
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
