Role Overview
Baxi Heating is a leading UK manufacturer of sustainable heating and hot water solutions, with over 150 years of heritage and a strong commitment to supporting the UK’s transition to low‑carbon heating. As part of the BDR Thermea Group, Baxi plays a pivotal role in shaping the future of residential heating.
The Product Manager – Residential Air Source Heat Pumps is responsible for the commercial success of Baxi Heating’s residential ASHP portfolio. The role owns the end‑to‑end product lifecycle, from market insight and new product development through launch, optimisation and end‑of‑life management, ensuring sustainable revenue growth, margin performance and market share.
Operating within an established UK HVAC manufacturing environment, the role acts as the central link between engineering, R&D, manufacturing, sales, marketing, supply chain and regulatory teams.
Key Responsibilities
Product Strategy & Ownership
• Own and evolve Baxi Heating’s residential heat pump product strategy aligned to UK & Ireland business objectives.
• Act as the recognised internal product owner and subject matter expert for residential ASHP solutions.
• Develop and maintain a multi‑year product roadmap aligned to regulatory change, market trends and portfolio strategy.
New Product Development & Market Launch
• Lead end‑to‑end NPD and Market Launch Process (MLP) activities from concept through launch and post‑launch review.
• Define product requirements, specifications, performance targets, pricing frameworks and launch timing.
• Work closely with BDR Thermea Group R&D and engineering teams to ensure technical feasibility, quality and compliance.
Product Lifecycle Management
• Manage the full product lifecycle including introduction, growth, optimisation, range rationalisation and end‑of‑life.
• Drive range simplification and cost‑down initiatives to improve operational efficiency and profitability.
• Ensure accuracy of product data, documentation and specifications.
Commercial Performance
• Own revenue, margin and profitability for the residential heat pump portfolio.
• Develop pricing strategies that balance competitiveness, value positioning and margin protection.
• Monitor sales performance, forecast demand and support annual budgeting and strategy cycles.
Market, Customer & Channel Focus
• Act as the voice of the customer, incorporating installer, merchant, developer and end‑user feedback.
• Commission and interpret market research, customer insight and competitive analysis.
• Support sales teams with product training, technical positioning and customer engagement.
Marketing & Go‑To‑Market
• Work with marketing to develop compelling value propositions, launch materials and sales collateral.
• Ensure sales teams and channel partners are equipped to execute effectively.
• Support exhibitions, industry events and customer demonstrations.
Regulatory, Innovation & Future Development
• Track and interpret UK and EU regulatory developments.
• Translate regulatory change into clear product and portfolio requirements.
• Identify innovation opportunities in system design, controls, integration and installer experience.
Stakeholder Management
• Build strong cross‑functional relationships across Baxi Heating and the wider Group commercial functions.
• Collaborate with central Product Management and Development Unit teams.
• Engage cross functionally to influence component roadmaps and future capability.
Knowledge, Skills & Experience
Essential
• Proven experience in a Product Manager role.
• Strong understanding of residential air source heat pump systems.
• Demonstrable experience leading NPD projects and product launches.
• Commercially astute with experience owning pricing, margin and revenue performance.
• Strong stakeholder management and influencing skills.
Desirable
• Experience within HVAC, heat pumps or building services manufacturing.
• Familiarity with UK low‑carbon heating regulations and standards.
• Experience working with installer, merchant or distribution‑led go‑to‑market models.
Personal Attributes
• Commercially driven with strong ownership and accountability.
• Analytical, data‑led and outcome focused.
• Customer‑centric with a clear understanding of installer needs.
• Collaborative and credible within cross‑functional teams
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
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What We Do
We make the energy transition a reality. Our brands – trusted by installers and end-users in more than 100 countries in all European markets, Turkey and China – include Baxi, De Dietrich, Remeha, Brötje, Chappée and Baymak.
We manufacture close to our customers in 14 different locations in nine countries.
Our customers can choose from different technologies that allow them to reduce their carbon footprint while enjoying comfort in their homes.
Our goal is to help bring the energy transition closer. Our connected and integrated technologies enable the global shift towards fully sustainable energy carriers, such as heat pumps, hybrid and hydrogen boilers, and we work to reduce carbon emissions from our operations, suppliers, and products.
