Responsibilities:
- Own the free-to-paid conversion funnel – analyze user behaviors, segment audiences, and optimize messaging, pricing, and packaging to maximize upgrades.
- Develop in-product marketing strategies – create and test experiments for upsell and expansion, including feature unlocks, personalized recommendations, and timely nudges.
- Develop and execute product positioning and messaging that resonates with our target personas, with a focus on self-serve users and free-to-paid conversion
- Align PLG with sales-led motions – partner with sales to define PQL (Product-Qualified Lead) criteria, nurture high-intent users, and enable sales to engage at the right moments.
- Establish KPIs for product marketing initiatives within the PLG motion, and continuously measure and iterate for impact
- Improve onboarding and activation – streamline user experiences to increase engagement, reduce friction, Improve retention rats and drive “aha” moments faster.
- Leverage data to inform strategy – track key metrics (activation, conversion, expansion), run A/B tests, and continuously optimize based on results.
- Build strategic partnerships – work with large enterprise partners and platforms to drive co-marketing opportunities and ecosystem adoption.
- Influence pricing & packaging decisions – work closely with the executive team to refine our PLG monetization strategy.
Qualifications:
- PLG-first mindset – deep understanding of product-led growth strategies and how to drive self-serve conversion.
- Hybrid experience – experience working in both large-scale enterprises (B2B SaaS preferred) and high-growth startups.
- Data-driven decision-maker – strong analytical skills, with the ability to run tests, analyze user behavior, and optimize funnels.
- Customer-obsessed – ability to craft messaging and in-product experiences that resonate with different buyer personas.
- Collaborative leader – proven ability to work cross-functionally across product, growth, sales, and customer success teams.
- B2B SaaS and AI/HR Tech experience is a plus but not required.
Why Join Findem
- Be a key driver of growth in a fast-scaling company at the forefront of AI-powered hiring.
- Work with a collaborative and passionate team that values innovation and impact.
- Own and shape a critical function with high visibility and leadership support.
- Competitive compensation, equity, and benefits package.
Findem Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Findem and has not been reviewed or approved by Findem.
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Healthcare Strength — Company materials describe comprehensive medical, dental, and vision coverage for employees and dependents, with most costs covered by the employer. This signals strong core health benefits designed to support employees and their families.
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Equity Value & Accessibility — Employees are granted company equity, with postings highlighting equity grants as part of standard packages. This ensures team members share in the company’s achievements and potential upside.
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Leave & Time Off Breadth — Policies include flexible PTO that encourages rest and recharge, alongside dedicated parental leave supporting families. References to wellness days and paid holidays further reinforce breadth of time-off options.
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What We Do
Findem is the AI platform built for talent decisions. Its Labeling Engine transforms billions of unstructured people data points into verified Success Signals — context about what drives success — and Relationship Signals — insight into how people are connected and where influence flows. Together, these give customers a competitive edge in hiring, executive search, mobility, learning, development and workforce planning. That’s why leaders like Nutanix and RingCentral rely on Findem to improve pipeline quality, reduce costs, and deliver faster, more consistent talent impact. Named one of America’s Most Innovative Companies, Findem is redefining how organizations turn people data into business advantage. Learn more at www.findem.ai.
Why Work With Us
At Findem, we’re building a fast-paced culture of experimentation. Our global team of product innovators, talent experts, and former practitioners collaborates to solve some of talent acquisition’s most persistent challenges. We’re motivated by the potential to transform talent and solve our customers’ problems in new ways.
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