Player Marketing Intern (MBA)

Posted 2 Days Ago
Be an Early Applicant
Cary, NC, USA
In-Office
Internship
Gaming • Metaverse
The Role
Support player-facing marketing campaigns for third-party games and content within the Fortnite ecosystem. Responsibilities include coordinating with developers, studios, and cross-functional teams; defining campaign KPIs; tracking and reporting performance; analyzing results; and documenting reusable best practices. The intern will help drive awareness, engagement, and retention while working directly with the Director of Player Marketing.
Summary Generated by Built In
WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETINGWhat We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

PLAYER MARKETING INTERN (MBA)What You'll Do

We're looking for an MBA Player Marketing Intern to help run player-facing marketing campaigns across the Fortnite ecosystem, focused on third-party games and content. You'll run campaigns for developer-built experiences that drive awareness, engagement, and retention. You'll also measure the results and turn what you learn into best practices the team can reuse. You'll work directly with the Director of Player Marketing.

In this role, you will
  • Run marketing campaigns for new developer-built experiences as they launch in the Fortnite ecosystem
  • Work with developer and studio teams to best represent their games to players
  • Define KPIs for each campaign, track performance, and report results and learnings
  • Partner cross-functionally with shared service teams, including brand, creative, partnerships, and others, to launch campaigns
  • Document what worked and what didn't, and turn it into best practices for future launches
What we're looking for
  • Currently pursuing an MBA
  • Genuine passion for games and an understanding of player and creator communities
  • Experience working with external partners, licensors, or IP holders
  • Ability to manage multiple internal and external stakeholders
  • Experience building marketing campaigns, especially for player-facing or consumer-facing products
  • Comfort with analytics and reporting: pulling data, building clear reports, and explaining what the numbers mean
  • Strong written and verbal communication

This internship has a flexible start date in 2027. Recruitment will be ongoing until teams find an ideal match. Applicants must be legally authorized to work in the posting location for the duration of the internship. For more information about Epic’s Early Career Program, visit epicgames.com/earlycareers. This is going to be Epic!

ABOUT US

Epic Games​ ​is a leading interactive entertainment company. For over 30 years we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.

Skills Required

  • Currently pursuing an MBA
  • Passion for games and understanding of player and creator communities
  • Experience working with external partners, licensors, or IP holders
  • Ability to manage multiple internal and external stakeholders
  • Experience building marketing campaigns, especially for player-facing or consumer-facing products
  • Comfort with analytics and reporting, including pulling data, building reports, and explaining results
  • Strong written and verbal communication skills
  • Legally authorized to work in the posting location for the internship duration

Epic Games Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Epic Games and has not been reviewed or approved by Epic Games.

  • Healthcare Strength — Health coverage is described as comprehensive—often free—and includes medical, dental, vision, and access to therapy sessions. Feedback suggests these offerings are a standout element of the overall package.
  • Equity Value & Accessibility — Stock options and sizable bonuses are highlighted as meaningful parts of total compensation, with some describing pay as unmatched. Feedback suggests equity and incentives materially enhance perceived compensation.
  • Leave & Time Off Breadth — Generous time off, paid holidays, and sabbaticals are referenced alongside improvements in work-life balance. Feedback suggests paid leave breadth helps offset demanding periods.

Epic Games Insights

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The Company
HQ: Cary, NC
5,500 Employees
Year Founded: 1991

What We Do

Founded in 1991, Epic Games is an American company founded by CEO Tim Sweeney. The company is headquartered in Cary, North Carolina, and has more than 50 offices worldwide. Today Epic is a leading interactive entertainment company and provider of 3D engine technology. Epic operates one of the world’s largest games, Fortnite, and Epic has over 600 million accounts with over 5 billion friend connections across Fortnite, Fall Guys, Rocket League, and the Epic Games Store. Epic also develops Unreal Engine, which powers the world’s leading games and is also adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation. Through Unreal Engine, Epic Games Store, and Epic Online Services, Epic provides an end-to-end digital ecosystem for developers and creators to build, distribute, and operate games and other content.

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