Planning Director

Posted 5 Hours Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
AdTech • Marketing Tech
The Role
The Planning Director leads strategic media planning for clients, develops integrated communication strategies, and coaches the planning team for continuous improvements in crafting effective plans.
Summary Generated by Built In
Media Planning Director who can own the strategic media plan for a portfolio of clients and lead a team to deliver integrated, audience-led, results-driven planning. He/She be the person that will be able to turn a business problem into a clear communications task, align specialists across channels, and present recommendations that clients can confidently buy into. Just as important: He/She will be responsible to raise the standard of planning craft on the account and help grow the relationship.

Job Description:

Key responsibilities: Is accountable for leading the planning output across assigned clients, ensuring the team delivers the agency’s planning philosophy consistently and at the highest standard. They shape integrated communications strategies and media plans that are designed to drive measurable business value, reframing media as an investment (not a cost) and identifying opportunities that improve effectiveness and profitability. The Planning Director is responsible for guiding and developing Planning Managers and Executives—setting clear expectations, providing coaching, and driving continuous improvement in planning craft, storytelling, and strategic rigor. They partner closely with analytics, data, and activation teams to interrogate data, develop actionable insights, and translate real-time performance and learning into better planning decisions. They also collaborate with cross-functional leaders to ensure the right capabilities, tools, and products are deployed on the right clients at the right time—delivering great work, strengthening client relationships, and supporting sustainable growth.

Location:

Shanghai - Haisu Plaza

Brand:

Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract (固定期限)

Skills Required

  • Experience in strategic media planning
  • Ability to lead a team
  • Strong communication and coaching skills
  • Experience in client relationship management
  • Expertise in data analysis and actionable insights

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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