Ko wai mātou – About us
Foodstuffs is privileged to have an amazing brand portfolio, some of New Zealand’s best and most trusted brands. We are a 100% New Zealand owned and operated organisation, made up of two regional co-operatives and a central ‘centre of excellence’ leading national marketing, brand and customer experience strategies and activities.
Foodstuffs New Zealand (FSNZ) partners with the broader business to ensure the creation of winning brands through customer experience design, actionable insights and rich data intelligence.
Te Tūranga – About the role
Are you passionate about turning information into powerful insights that drive business performance, market success and shape future product strategy?
Joining our Customer & Intelligence team, you’ll harness market and customer insights to shape strategic direction and inform annual trading plans. Your work will help ensure Foodstuffs’ iconic brands — PAK’nSAVE, New World, and Four Square — stay aligned with evolving customer needs, uncovering actionable insights that drive loyalty and enhance customer experience.
You’ll champion a data-driven culture, crafting compelling narratives that bring insights to life across the business. With a strong focus on customer-led segmentation, profiles, and audience development, you’ll deepen our understanding of customer behaviours. You’ll also play a pivotal role in embedding insight-led planning, processes, and playbooks that make data accessible, engaging, and impactful.
This is a unique opportunity to dive deep into product analysis, evaluating features, performance, and user experience, while also conducting category analysis to identify trends, demand drivers, and growth opportunities across entire market segments.
- Deliver actionable insights by evaluating a wide range of customer, competitor, and market data to inform strategic decisions and trading plans.
- Strengthen customer insight initiatives for annual trade planning and key trading periods (e.g. Christmas), ensuring alignment with banner strategies.
- Support the development of a campaign insights framework to analyse pre- and post-campaign customer behaviours and their impact on market performance.
- Champion data-driven solutions by collaborating across teams to address business challenges and embed insights into decision-making processes.
- Build strong stakeholder relationships internally and externally to understand needs, deliver high-impact insights, and drive customer loyalty.
He kōrero mōu - About you
You’ll bring experience from previous insights, research, or strategy roles, with a strong ability to turn data into strategic opportunities. While retail or FMCG experience is a plus, your passion for understanding customer behaviour and driving insight-led decisions is what truly sets you apart.
You’re a natural collaborator, comfortable navigating diverse stakeholder needs, and thrive in dynamic, fast-paced environments. Above all, your curiosity and problem-solving mindset will help champion customer insights and shape meaningful customer experiences across the business.
Ngā painga - What we offer
We’re committed to providing awesome experiences for our people, including offering a range of benefits
- Free carparking - we’ve got over 1,000 carparks including 36 free EV plugs
- Southern cross health insurance
- Onsite café with subsidised meals, mini mart, 5% discount at our retail stores
- Flexible working options, a day off on your birthday, long service leave
- Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).
Experience awesome. Achieve awesome. Be awesomely you.
We’re proud to have a focus on Diversity & Inclusion here at Foodies and welcome courageous behaviour, encourage togetherness, inspire our people to be their best selves in our Foodies whānau.
We encourage you to apply with all your awesomeness and welcome your diverse background, including any disability, additional health and mental health needs, and/or neurodiversity.
If you require accessibility support to ensure you can fairly access our recruitment process, please reach out to [email protected]. Accessibility support could include interview location, sign language interpreter, assistive technology.
Don’t ‘shelve’ your potential, come be a part of our team!
Skills Required
- Experience in insights, research, or strategy roles
- Strong ability to translate data into strategic opportunities and clear narratives
- Experience with customer-led segmentation, profiles, and audience development
- Experience conducting product, feature and user experience analysis
- Category analysis experience to identify trends, demand drivers, and growth opportunities
- Stakeholder management and cross-functional collaboration skills
- Retail or FMCG experience
- Experience supporting campaign insights frameworks and pre/post-campaign analysis
What We Do
Foodies is a cooperative, made up of 22,000 kiwis just like you, working hard to make sure New Zealanders get more out of life. Chances are you have been one of our customers, we serve more than 1.4 million kiwis each week through our PAK’nSAVE, New World, Four Square and Gilmours stores. We have more than 350 stores up and down the North Island, from Houhora in the far north, to Island Bay in the coolest little capital in the world. And we have support centres in Auckland, Palmerston North and Wellington. Check out www.foodstuffs.careers to hear our people talk about what they do, why they do it, and to hear about some of the coolest career opportunities in NZ.
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