The Role
The Planner will work under a strategist to conduct research, analyze audience insights, and inform communication strategies.
Summary Generated by Built In
The purpose of this role is to work under the direction of a strategist to execute research asks and uncover audience and cultural insights to fuel the communications planning process.
Job Description:
Key responsibilities: Understands the media landscape, including leading and emerging media channels/partners (with a skew towards digital) Collaborates with internal team to contribute to day to day strategic work for client(s) Compiles, analyses and interprets information from various research sources (proprietary, syndicated, client provided) Helps lead and/or participates in brainstorms Contributes to agency or client thought leadership Leverages audience data to support strategic deliverables Keeps a pulse on cultural trends and movementsLocation:
BeijingBrand:
CaratTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)
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The Company
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
