We’re looking for Planned Communications Producers to join our Global CRM team at H&M and play a key role in bringing our customer communications to life. In this role, you’ll build, configure and deliver planned communications across our owned channels; Email, Push Notifications, SMS and WhatsApp, ensuring every campaign is executed with precision, pace, and visual coherence.
You’ll combine strong operational discipline together with a collaborative mindset - working closely with regions and stakeholders to deliver high-quality campaigns. You’ll continuously optimize performance and support a seamless, relevant customer experience across all touchpoints.
WHAT YOU’LL DO
Planned Communications Production
- Build, configure and deploy planned communications across owned channels in line with approved briefs, templates and global standards.
- Set up campaigns in the marketing automation platform with speed and accuracy, applying predefined segmentation, personalization and sequencing rules to ensure high-quality execution.
- Validate the visual experience for each communication to secure optimal customer experience in each channel.
Operational execution and delivery
- Own day-to-day production timelines, ensuring campaigns are delivered on time and within agreed guardrails.
- Manage content updates, asset swaps and last-minute adjustments, conducting quality assurance checks before deployment to secure flawless delivery and optimal channel execution.
- Document production steps and maintain clear, structured workflows.
Performance follow-up and iteration
- Monitor campaign performance, flag deviations and execute predefined A/B tests and optimization adjustments.
- Support local markets with production-related questions and provide structured feedback to Planned Communications Specialists to inform continuous improvement.
WHO YOU ARE
We are looking for people with....
- A bachelor's degree in business, Marketing, Economics, Communication or related field.
- One to four years’ experience in campaign execution, CRM, owned media or marketing operations–related roles.
- A structured, detail-oriented way of working, with the ability to manage multiple campaigns in parallel.
- Analytical mindset with the ability to monitor performance and translate insights into improvements.
And people who are...
- Well organized and comfortable handling multiple, sometimes complex, projects at the same time.
- Creatively minded, with a strong eye for detail, quality, and what makes communications visually effective and coherent across all owned channels.
- Clear, confident communicators who bring a positive, collaborative attitude.
- Curious, solution-oriented, and motivated to continuously improve how things are done.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
25% staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET)
H&M Incentive Program – HIP
JOIN US
Our uniqueness comes from a combination of many things — our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
This is a full-time permanent role based in Stockholm. Please send your CV and Portfolio in English as soon as possible.
*We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter in your application.
Skills Required
- Bachelor's degree in Business, Marketing, Economics, Communication, or a related field
- One to four years of experience in campaign execution, CRM, owned media, or marketing operations
- Ability to manage multiple campaigns in parallel in a structured, detail-oriented manner
- Analytical mindset with ability to monitor performance and translate insights into improvements
- Strong organizational skills and ability to handle multiple complex projects simultaneously
- Creative mindset and strong attention to visual detail, quality, and communication coherence
- Clear, confident communication and collaborative attitude
- Curiosity, solution-oriented approach, and motivation to continuously improve processes
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
