Summary
The Physician Marketing Manager for the Tenet Strategic Marketing Group (TSMG) will play an important role in Tenet’s continued transformation into a consumer-focused organization. This position will investigate, determine and effectively communicate “the story” of how our employed healthcare providers make a positive impact on the people they serve through their primary care and specialized service line offerings.
Reporting to the National Director of Physician Marketing, with strong day-to-day interactions with the local TPR leadership team, the Manager will work with the National Physician Marketing Director, the Hospitals’ Group Marketing Director and the Hospital Communications Director/Market Manager to implement marketing and communications activities that support service line growth and brand engagement within a TPR market. This position will build trusting and collaborative relationships with internal and external teams and astutely represent the TPR Brand in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System.
Responsibilities
- Investigate and communicate compelling stories that illustrate the positive impact of employed healthcare providers.
- Implement marketing and communications initiatives that support service line growth and brand engagement.
- Collaborate closely with national and local TPR leaders on marketing strategy and execution.
- Build and maintain productive cross-functional relationships across internal teams and external partners.
- Represent the TPR Brand in community engagement efforts aligned with TSMG’s vision and framework.
- Utilize effective storytelling, writing, and editing skills across traditional and digital platforms.
- Leverage consumer engagement technologies, digital tools, and social media to support marketing objectives.
- Manage integrated communications programs while balancing multiple, complex priorities.
- Analyze and articulate the effectiveness of previous communications or business strategies using KPIs and metrics.
- Apply a proactive, service-oriented approach with a strong sense of urgency and attention to detail.
Education/Experience
- Bachelor’s Degree is required
- Advanced degree in business or public sector equivalent, marketing/communications, or health related field is preferred
- Exceptional writer and communicator, with a concise, clear style; creative writing skill is not necessary. Proper use of grammar is key.
- At least 5 years of demonstrated progressive experience and responsibility for communications and marketing or roles requiring similar skill sets (data analysis to drive business strategy, communication to internal/external stakeholders, business development outreach); healthcare industry experience strongly preferred
- Demonstrated success in utilizing effective storytelling, writing and editing skills across multiple platforms
- Demonstrated experience utilizing direct to consumer engagement and communications technology and tools, digital platforms, and social media
- Demonstrated experience in managing integrated communications programs and multiple, complex priorities
Knowledge, Skills, Abilities
- Writing and copy-editing skills across multiple platforms including traditional and digital applications (e.g. social media, news media, website, email, collateral, newsletters, event remarks, leadership and strategy presentations)
- An ability to build productive cross functional relationships at all levels of the organization as well as with external partners
- A blend of abilities including building and managing relationships; creative thinking on strategies and programs; and ensuring that programs are measured through key business KPIs and metrics
- A proactive servicing approach and a strong sense of urgency to respond to matters on time
- A collaborative style which engenders the respect of others, marked by a willingness to do the “hands on keyboard” work needed bot support both the manager’s market and enterprise TPR marketing strategy
- An active listener with exceptional oral and written communication skills
- A team player who gains value in actively participating as a team member across various disciplines and organizational levels
- Proven ability to analyze, understand, and articulate the success of previous communications and/or business strategies which have led to significant returns on investment and growth
- Prefer a high level of knowledge about the health care industry, with experience working in a practice or hospital a strong plus (may include clinical and operations roles)
Personal Attributes
- Authentic- Has deep integrity and holds personal and professional values consistent with Tenet’s mission, vision and values
- Self-motivated- Outcomes-focused individual who holds herself/himself to a high-performance standard, but maintains a sense of proportion and humor
- Persuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization
- Collaborative- Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a “common touch” to relate comfortably and effectively with people at all levels
- Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach
- Professional – is held in high regard for maturity level, reliability, trustworthiness and overall professionalism
The Physician Marketing Manager supports Tenet’s consumer-focused transformation by helping define and communicate the value and impact of employed healthcare providers across the community. Reporting to the National Director of Physician Marketing and working closely with local TPR leadership, the role contributes to marketing and communications efforts that strengthen service line growth and brand engagement. The Manager also upholds and represents the TPR Brand within the vision and framework of the Tenet Strategic Marketing Group.
#LI-RF1
Are you a results-driven leader ready to make a meaningful impact to patients, caregivers, and your community? At Tenet Physician Resources, were seeking an innovative and experienced healthcare leader to drive excellence and inspire our team towards exceptional patient outcomes and operational success.
At Tenet Physician Resources, we understand that our greatest asset is our dedicated team of professionals. That’s why we offer more than a job – we provide a comprehensive benefit package that prioritizes your health, professional development, and work-life balance. The available plans and programs include:
- Medical, dental, vision, and life insurance
- 401(k) retirement savings plan with employer match
- Generous paid time off
- Career development and continuing education opportunities
- Health savings accounts, healthcare & dependent flexible spending accounts
- Employee Assistance program, Employee discount program
- Voluntary benefits include pet insurance, legal insurance, accident and critical illness insurance, long term care, elder & childcare, auto & home insurance
Note: Eligibility for benefits may vary by location and is determined by employment status
About the TeamProvidence Medical Partners, within El Paso Physician Network, provides primary and specialty healthcare services you can trust through an experienced team of medical professionals. Our distinguished network of providers offers high quality care with compassion for all ages and always strives to exceed your expectations.
Skills Required
- Bachelor's degree
- Advanced degree in business, marketing/communications, or health-related field
- At least 5 years progressive experience in communications, marketing, or similar roles
- Healthcare industry experience
- Exceptional writing and copy-editing skills across multiple platforms
- Demonstrated storytelling, writing and editing across traditional and digital platforms
- Experience using consumer engagement technologies, digital tools, and social media
- Experience managing integrated communications programs and multiple priorities
- Ability to analyze and articulate effectiveness using KPIs and metrics
- Ability to build productive cross-functional relationships
What We Do
Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas. Our care delivery network includes United Surgical Partners International, the largest ambulatory platform in the country, which operates ambulatory surgery centers and surgical hospitals. We also operate a national portfolio of acute care and specialty hospitals, other outpatient facilities, a network of leading employed physicians and a global business center in Manila, Philippines. Our Conifer Health Solutions subsidiary provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers, and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve. For more information, please visit www.tenethealth.com.
