Physician Liaison

Posted Yesterday
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Philadelphia, PA, USA
In-Office
81K-121K Annually
Senior level
Healthtech • Social Impact
The Role
Plans and executes physician outreach to grow referrals for Shriners Children's. Builds and maintains relationships with referring physicians and healthcare providers, conducts market and referral assessments, evaluates payer opportunities, analyzes provider and clinic activity, and develops strategic referral goals. Tracks physician concerns in CRM systems and coordinates corrective actions with facility and market leaders.
Summary Generated by Built In

Company Overview

Shriners Children’s is an organization that respects, supports, and values each other. Named as the 2025 best mid-sized employer by Forbes, we are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.

With 20+ hospitals, outpatient clinics, ambulatory care centers and outreach locations across the globe, we provide excellent care to children up to age 18 regardless of their family’s ability to pay or insurance status. Please click here to learn more about our locations.

Job Description

Job Summary

The Physician Liaison effectively plans, analyzes, and implements outreach efforts in the market area. Develops and maintains relationships within the physician community to enhance lines of communication and build the referral base for Shriners Children’s. Conducts referral assessments to support strategic initiatives and identify opportunities and threats posed by competitive forces in the market area. This position reports to the Market Director of Planning and Business Development.

Key Responsibilities

  • Markets Shriners Children’s directly to referring physicians, other healthcare providers, and physician offices via office visits, electronic media, professional meetings, continuing education or any other appropriate methods to effectuate new referral growth

  • Maintains existing referring relationships through exceptional customer service, communication and retention related activities.

  • Evaluates payer mix and explores opportunities to support referral efforts. Develop and implement strategies based on payor opportunities.

  • Analyzes demographic and clinic activity linked to referring providers through market intelligence, to create strategic referral goals and determine outcomes and effect

  • Maintains accurate record of referring physician complaints/issues in the CRM and works to ensure corrective action is taken by collaborating with facility partners and report results to market directors, facility leaders and the impacted physician.

Required Qualifications

  • 1 year of sales or marketing combined with 5 years of clinical background - or 2 years of healthcare sales/marketing experience

  • General medical knowledge especially related to organization services, treatment offerings and equipment

  • Experience with CRM/PRM tools

  • MS Office Suite proficiency

  • Ability to interpret market data

  • Bachelor's in marketing or related field

Preferred Qualifications

  • 2 years of healthcare sales/marketing experience

The pay range for this position is $80,926.56 - $121,378.40. Compensation is determined based on years of relevant experience and departmental equity.

Skills Required

  • 1 year of sales or marketing experience combined with 5 years of clinical experience, or 2 years of healthcare sales or marketing experience
  • General medical knowledge, particularly related to organizational services, treatments, and equipment
  • Experience with CRM/PRM tools
  • Proficiency with Microsoft Office Suite
  • Ability to interpret market data
  • Bachelor's degree in marketing or a related field
  • 2 years of healthcare sales or marketing experience
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The Company
1,500 Employees
Year Founded: 1922

What We Do

Shriners Children’s is a nonprofit pediatric healthcare system providing specialized medical care through hospitals, outpatient clinics, ambulatory care centers, and outreach locations. Its mission is to deliver compassionate, high-quality, family-centered care, regardless of a family’s ability to pay or insurance status. The organization also advances pediatric research and multidisciplinary education to improve children’s health, quality of life, and long-term outcomes.

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