About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Buscamos um(a) Analista de Dados com foco em aplicativos para atuar no acompanhamento e análise da performance de App. Este profissional será responsável por monitorar indicadores-chave, analisar o comportamento dos usuários, identificar oportunidades de otimização e gerar insights que apoiem a tomada de decisão das áreas de negócio.
Principais responsabilidades- Monitorar e analisar KPIs relacionados à performance dos aplicativos;
- Acompanhar métricas de aquisição, retenção, engajamento e conversão de usuários;
- Realizar análises de comportamento dos usuários dentro do app;
- Criar relatórios e dashboards para acompanhamento de resultados;
- Identificar oportunidades de melhoria na jornada do usuário e na performance do aplicativo;
- Gerar insights e recomendações baseadas em dados para apoiar decisões de negócio;
- Trabalhar em conjunto com equipes de CRM/CRO.
- Experiência com análise de dados aplicada a aplicativos móveis;
- Conhecimento em Google Analytics 4 (GA4);
- Experiência com Firebase e AppsFlyer;
- Domínio de Excel e/ou Google Sheets;
- Experiência com ferramentas de visualização de dados (Power BI, Looker Studio ou similares);
- Vivência em ambientes digitais, aplicativos ou produtos mobile.
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Skills Required
- Experiência com análise de dados aplicada a aplicativos móveis
- Conhecimento em Google Analytics 4 (GA4)
- Experiência com Firebase
- Experiência com AppsFlyer
- Domínio de Excel e/ou Google Sheets
- Experiência com ferramentas de visualização de dados (Power BI, Looker Studio ou similares)
- Vivência em ambientes digitais, aplicativos ou produtos mobile
WPP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
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Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
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Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.
WPP Insights
What We Do
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
