You are a B2B personalization or audience strategist who works on a contract basis. You think in segments, use cases, and decisioning logic, and you can turn customer data and account intelligence into targeted experiences that move engagement and conversion. You are comfortable owning audience taxonomy and personalization roadmaps inside a CDP, and translating strategy into briefs the creative and data teams can actually run with.
What you'll do
- Define and govern audience taxonomy within Adobe Real-Time CDP (RTCDP) and AEP, keeping segments well-structured, documented, and tied to business objectives.
- Partner with the Data & MarTech Architect on the data inputs, identity resolution logic, and attribute structures that power personalization in AEP and AJO.
- Develop content decisioning frameworks and personalization rules in AJO for dynamic, audience-driven delivery at scale.
- Work with the Journey Optimization Lead to embed targeting logic into active journeys, and with the creative partner on content variants, briefs, and asset specs.
- Maintain a prioritized personalization use case backlog (data availability, business impact, effort).
- Support identity resolution and profile unification in AEP, and define governance for audience creation, activation, and overlap.
- Translate personalization performance into optimization recommendations alongside the Analytics & Measurement Lead.
What you need
Required:
- Experience with Adobe RTCDP or AEP. **Adobe is preferred, but we are open to strong experience on a comparable enterprise CDP (Salesforce Data Cloud, Tealium, Segment, Optimizely); the right strategist can ramp on Adobe.**
- Strong grasp of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages.
- Familiarity with identity resolution, first-party data strategy, and profile unification in a CDP.
- Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi-channel programs.
- Strong cross-functional collaboration across creative, data, analytics, and technology teams.
- Clear writing: personalization briefs and audience requirement specs.
Preferred Qualifications:
- Supporting a CDP implementation or migration in a personalization or segmentation role.
- Exposure to Adobe Audience Manager or third-party data enrichment.
- Familiarity with B2B KPIs, account engagement scoring, and intent data.
- MarTech consulting or agency delivery background.
- Enterprise B2B experience in telco, technology, or financial services.
More about GTX Solutions
GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations. Our team blends strategic insight with technical expertise to drive measurable business outcomes for high-growth companies and global enterprises alike.
GTX Solutions is currently serving as the data and activation execution partner on a large-scale B2B marketing transformation engagement for a major enterprise client. This program is migrating B2B marketing programs from a legacy marketing automation platform to Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP), in partnership with a technical build partner, engagement lead, creative agency, and Adobe Professional Services.
The Personalization Strategy Lead owns the customer segmentation, audience strategy, and personalization use case roadmap for the client's B2B marketing programs, translating customer data and account intelligence into targeted, relevant experiences across B2B segments.
How to apply
Apply through the link and complete the short set of application questions (availability, start date, target rate, and platform experience). Because this engagement has a hard timeline and starts the week of June 29, availability is our first screen, so please answer the schedule questions honestly; it helps us move fast for candidates who are the right fit.
Skills Required
- 7+ years in customer segmentation, personalization strategy, audience management, or related MarTech discipline.
- Experience with Adobe RTCDP or Adobe Experience Platform (AEP) or comparable enterprise CDP (Salesforce Data Cloud, Tealium, Segment, Optimizely).
- Strong grasp of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages.
- Familiarity with identity resolution, first-party data strategy, and profile unification in a CDP.
- Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi-channel programs.
- Strong cross-functional collaboration across creative, data, analytics, and technology teams.
- Clear writing skills for personalization briefs and audience requirement specs.
- Availability to start the week of June 29 and commit ~24 hours/week for ~6 months (contract/freelance engagement).
- Direct experience with AJO offer decisioning, content cards, or real-time personalization features.
- Experience supporting a CDP implementation or migration in a personalization or segmentation role.
- Exposure to Adobe Audience Manager or third-party data enrichment.
- Familiarity with B2B KPIs, account engagement scoring, and intent data.
- MarTech consulting or agency delivery background.
- Enterprise B2B experience in telco, technology, or financial services.
What We Do
CourtAvenue is an Operating Network of digital transformation companies that utilizes data, machine learning and emerging technologies to build powerful relationships between brands and consumers.
