As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.
Join Ciena’s Digital Marketing team to create personalized and impactful digital experiences. As a Personalization and Optimization Specialist, you’ll play a key role in optimizing our platforms and driving user engagement.
How You Will Contribute:
- Design, build, QA, and launch personalized experiences using Adobe Target and Marketo Engage to support campaign execution across digital touchpoints.
- Analyze user behavior, audience segments, and performance data to uncover actionable insights that inform personalization strategies across digital channels (Email, Web, Chat).
- Translate data driven insights into recommendations that improve how personalized experiences are delivered to key audience segments.
- Monitor and evaluate performance of personalization initiatives, continuously refining experiences based on data-driven learnings.
- Manage multiple personalization initiatives simultaneously, ensuring timely delivery in a fast-paced environment.
- Partner with cross-functional teams and external vendors to ensure accurate measurement, reporting, and alignment with business goals.
The Must Haves:
- Minimum of 3 years of experience working with Adobe Target or a similar web optimization tool (e.g. Optimizely or Google Optimize)
- Bachelor’s degree in Marketing, or a related field.
- Proficiency in Adobe Target, including activity creation, QA, and publishing.
- Strong understanding of A/B and multivariate testing methodologies and web optimization tactics.
- Strong analytical skills with experience in campaign performance analysis and data-driven decision-making.
- Ability to collaborate with cross-functional teams and stakeholders effectively.
The Assets:
- Familiarity with Adobe Analytics and Adobe Experience Manager.
- Experience with data visualization tools (e.g., Power BI) to support analysis and reporting of personalization performance
- Experience with marketing automation platforms (e.g., Marketo Engage) to support execution of personalized campaigns and audience segmentation
- Experience with automation and scalable testing documentation.
- Knowledge of emerging personalization technologies and trends.
- Background in working with external vendors for digital campaign measurement.
- Strong troubleshooting skills for delivery issues and testing frameworks.
- Experience in developing testing frameworks to ensure quality and consistency.
- Having knowledge of the telecommunications or technology industry is a plus.
Pay Range:
The salary range for this role in Canada is: $57, 800 - $92, 300
If you’re a results-oriented marketing professional with a passion for personalization and a proven ability to create impactful digital experiences, we want to hear from you. Join Ciena’s team and take the lead in shaping our personalization strategy—driving meaningful engagement and delivering tailored experiences that resonate with our audiences.
Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.
Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.
At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.
Ciena is an Equal Opportunity Employer, including disability and protected veteran status.
If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.
Skills Required
- Minimum of 3 years of experience working with Adobe Target or similar web optimization tool
- Bachelor's degree in Marketing or a related field
- Proficiency in Adobe Target, including activity creation, QA, and publishing
- Strong understanding of A/B and multivariate testing methodologies and web optimization tactics
- Strong analytical skills with experience in campaign performance analysis and data-driven decision-making
- Ability to collaborate with cross-functional teams and stakeholders effectively
Ciena Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ciena and has not been reviewed or approved by Ciena.
-
Fair & Transparent Compensation — Pay is often characterized as competitive or above-market in certain roles and regions, with references to market-aligned salary ranges and transparency around pay bands.
-
Healthcare Strength — Health coverage is frequently framed as comprehensive, including medical, dental, and vision, with indications that coverage can extend to dependents and is viewed as a meaningful component of total rewards.
-
Leave & Time Off Breadth — Time-off offerings are described as flexible and generous, including Flex/uncapped PTO in many cases and additional paid time for volunteering.
Ciena Insights
What We Do
Ciena (NYSE: CIEN) is a global leader in networking systems, services, and software. We build the world’s most adaptive networks to enable our customers to deliver richer, more connected experiences for all users. At our core, Ciena is a company rooted in people. We prioritize deep, collaborative relationships within our teams and alongside our customers, partners, and communities around the world. For three-plus decades, we’ve brought our humanity to our relentless pursuit of innovation. We continue to lead the evolution of networking with a strong track record of industry firsts. As end-user expectations skyrocket, our customers and their networks must transform. Ciena powers this transformation by driving next-generation solutions built for maximum openness and agility—today and into the future. Corporate/Brand Values: • Customer First • Integrity • Velocity • Innovation • Outstanding People We're the perfect size for you to make an impact. W Only Ciena has the depth of expertise and the culture of collaboration and partnership required to help our partners evolve. We do this by strategically integrating hardware, services, and software in an open environment to ensure our clients’ networks are ‘fit for flexibility’ today and into the f
Why Work With Us
We are known for our industry-firsts, including the first coherent optical solution, converged packet-optical platform, and intelligence automation platform. Our commitment extends beyond innovation, logging in over 35,000 volunteer hours and $2 million to worthy causes in 2023. We're the perfect size and culture for you to make a difference.
Gallery
