Personalization Analyst

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Ecommerce, Information Systems, or a related field.
• 3+ years of experience in ecommerce, with a focus on personalization and audience targeting.
• Demonstrated experience with ecommerce platforms, personalization strategy and execution, online marketing, or digital merchandising.
• Strong technical aptitude with web-based tools, CMS platforms, and MS Office Suite, with advanced proficiency in personalization or targeting tools such as Optimizely.

Job Summary

Creates and delivers tailored, data-driven digital experiences that deepen customer engagement and drive conversion. Leverages customer behavior insights and enterprise analytics to design and activate targeted experiences, and partners closely with cross-functional teams including Site Execution, Search Operations, UX, Analytics, and Category and Site Merchandising to refine customer journeys and continuously optimize performance.

Major Tasks, Responsibilities, and Key Accountabilities

• Develops site personalization strategies and roadmaps, including audience segmentation and targeting rules.
• Activates and manages personalized experiences using CMS and personalization platforms.
• Monitors performance across customer segments, analyzes behavioral and KPI data, and delivers advanced reporting with actionable insights to inform business reviews and continuous optimization.
• Conducts A/B and multivariate testing to evaluate experience effectiveness and inform new concepts and strategies.
• Monitors search interface trends and established best practices to identify potential optimization opportunities.
• Champions continuous enhancements that elevate the end-to-end customer experience.
• Fosters a collaborative team culture that encourages creativity, innovation, and excellence.
   

Nature and Scope

• Demonstrates skill in data analysis techniques by resolving missing/incomplete information and inconsistencies/anomalies in more complex research/data.
• Nature of work requires increasing independence; receives guidance only on unusual, complex problems or issues. Work review typically involves periodic review of output by a supervisor and/or direct customers of the process.
• May provide general guidance/direction to or train junior level support or professional personnel.

Work Environment

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
• Typically requires overnight travel less than 10% of the time.

Education and Experience

• Typically requires BS/BA in a related discipline. Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field. Certification is required in some areas.

Our Goals for Diversity, Equity, and Inclusion

We are committed to creating a culture that promotes equity, respect, and advocacy for every HD Supply associate. We value the diversity of our people.

Equal Employment Opportunity

HD Supply is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.