We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.
As a New Appointment Specialist you will be a driving force of our growth in Personal Insurance. We have recently launched our Prevail Product and Platform in ten states and will expand to 30 by 2027. Prevail is an innovative product empowering our Agents and Customers with cutting edge tools that will allow us to win together. In this role you will be responsible for finding, vetting and onboarding new insurance Agents. This is a dynamic role that is a great fit if you enjoy relationship building, working in an agile environment, and problem solving. In this role you will be a direct contributor to our growth objectives in Personal Insurance.
Recruit New Appointments
- Prospect for new accounts, secure appointments, determine needs, deliver sales presentations, negotiate, overcome objections and close sales.
- Develop strategies focused on expanding client base within defined market segments to generate incremental new account revenue and achieve targets.
- Directly contact perspective clients and utilize authority to negotiate terms.
- Own territory plan and develop agency business goals, build agency relationships
- Work with agencies and brokers taking inbound and making outbound calls to recruit new independent agencies for the Hartford to meet or exceed sales objective
- Use a consultative sales approach in understanding agencies short and long-term objectives and provide solutions to meet the identified needs for successful partnership.
- Build long-term relationships with internal sales and management partners to assist them in achieving the sales objectives of their territories and provide updates on recruiting efforts/ plan achievement
Investigate New Prospects
- Research, interview and recruit new Small Commercial agency customers
- Conduct research and ongoing sourcing activities to identify new appointments, analyzes prospect agency characteristics to make recommendations to sales partners
- Use direct sourcing techniques such as database mining, networking with field management and sales reps and other referral internal and external referral sources
- Stay current on industry trends that impact training and recruitment decisions
Administrative Practices
- Effectively balance quality, timeliness and productivity standards
- Organized and maintains an effective pending/diary/follow-up system for sales pipeline
Qualifications:
- Bachelor’s Degree preferred, or equivalent combination of education, training, and Insurance experience.
- Prior sales experience with a proven track record of success.
- Ability to manage multiple, high detail, deadline sensitive goals with a team-focused attitude.
- Excellent communication skills (both verbal and written).
- Professional relationship building and consultative selling skills
- Strong business acumen
This role can have a Hybrid or Remote work arrangement. Candidates who live near one of our office locations will have the expectation of working in an office three days a week (Tuesday through Thursday). Candidates who do not live near an office will have a remote work arrangement, with the expectation of coming into an office as business needs arise.
Compensation
The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:
$77,200 - $115,800Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
About Us | Our Culture | What It’s Like to Work Here | Perks & Benefits
The Hartford Financial Services Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Hartford Financial Services Group, Inc. and has not been reviewed or approved by The Hartford Financial Services Group, Inc..
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Retirement Support — A 401(k) with matching plus an additional company contribution, alongside an employee stock purchase plan and no‑cost financial planning, signals robust long‑term savings support. HSAs/FSAs and related financial tools further strengthen overall financial well‑being.
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Leave & Time Off Breadth — At least 25 days of PTO to start, options to buy or roll over time, and paid parental leave indicate broad time‑off support. Paid leave for organ and bone marrow donation and generous disability coverage extend protection for significant life events.
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Healthcare Strength — Multiple medical, dental, and vision options with the company covering most medical and dental premiums reflect strong core health coverage. Wellness programs, fitness reimbursements, well‑being credits, and accessible behavioral health services expand depth and accessibility.
The Hartford Financial Services Group, Inc. Insights
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What We Do
Human achievement is at the heart of what we do. We put our belief into action by not only ensuring individuals and businesses are well protected, but by going even further – making an impact in ways that go beyond an insurance policy








